Kris Cardoza You spent two hours finding podcasts. The niches looked right. The episode counts seemed healthy. You pitch your client to fifteen shows. Four are dormant. Three don’t take outside guests. Two ran your exact topic last month. One serves an audience your client’s buyer would never be. That’s eight wasted pitches. Eight host relationships you … Read more
The guest isn’t why pitches fail. The pitch is. PR professionals spend weeks identifying the right guest and the right show, then write a pitch that could have been sent to anyone. No episode angle. No audience connection. No evidence of actually listening. Just credentials, a topic, and a polite ask. Podcast hosts receive anywhere … Read more
You signed off on the budget. You picked the shows. You waited. Then the results came back and nothing moved. No traffic spike. No sales lift. No clear signal that any of it worked. And now someone in the room is asking whether podcast advertising was ever worth it. Here’s what’s worth knowing before that … Read more
You landed your first sponsor. The campaign ran. Then you sat there staring at your analytics wondering if 23 link clicks from 800 downloads was good, bad, or exactly average. Every “success story” you read online leaves out the conversion rate, the actual price paid, or the download count that made it work. Without context, … Read more
You wrote what felt like a solid pitch. Researched the brand, matched it to your audience, kept it tight. Hit send. Then nothing. Not even a polite no. Here is what most podcasters never find out. The average marketing inbox at a mid-size brand receives 40 to 60 partnership pitches every single week. Yours did … Read more
A brand emailed you back. They liked the show. Then they asked for your media kit. You sent a Google Doc, maybe a PDF with your download numbers and a short bio. And then never heard back again. Here’s what most podcasters don’t realize. Sponsors make their decision before they ever listen to your show. … Read more
You made a great show. Real effort, real listeners, real episodes that people actually finish. Then you pitched a sponsor. Nothing came back. So you waited a few weeks and tried again with a different brand. Still nothing. At some point you started wondering whether your show is just too small, too niche, or too … Read more
You built a solid show. Loyal listeners. Consistent schedule. Clean audio. Then you pitched a brand and never heard back. people Here is what went wrong. Sponsors are not just buying your content. They are buying confidence. Confidence that your show is positioned clearly, packaged to deliver measurable results, and set up to make their … Read more
You spent an hour on a sponsor call. They loved your show. Then they asked your rate and you froze. So you threw out a number that felt safe. They said yes immediately. And you knew right then you priced too low. Here’s what makes this frustrating. Podcast ad spend hit $2.43 billion in 2024, … Read more
Your show has 500 loyal listeners who never skip an episode. A brand tells you that is not enough. But here’s what’s interesting. Podcast ad spend hit $2.43 billion in 2024, and sponsors paid premium rates for smaller, focused shows that delivered real results. Brands are hunting for the right podcasts right now, not only … Read more