Kris Cardoza
YouTube Podcasts: Growth, Advertising, and Audience Data
42% of weekly podcast listeners in the US use YouTube most. That figure, from Signal Hill Insights’ Fall 2025 Download surveying 66,000 podcast consumers, makes YouTube not the second-largest podcast platform or the fastest-growing one. It makes YouTube the largest. Spotify sits at 14%. Apple Podcasts at 12%. That gap changes the calculation for any … Read more
Video Podcasting: How Brands Use It to Reach New Audiences
In late 2025, viewers streamed more than 700 million hours of podcast content on YouTube through their televisions in a single month. That figure nearly doubled the prior year. Video podcasting is no longer a side format that a few shows experiment with. It is where the audience is moving, and brands are following the … Read more
How to Read a Podcast Media Kit Before Committing to a Deal
A podcast media kit is a sales document. The number on the front page is the one the show wants you to remember. It is almost never the number your campaign will actually reach. Reading past that front page separates a sponsorship that pays back from a line item you quietly write off. The shift … Read more
Podcast Search: How to Find Shows Worth Appearing On
You typed “marketing podcast” into the search bar, scrolled past forty results, and recognized maybe three of them. The rest were a blur of shows you’d never heard of, half of which looked abandoned. So you booked the one with the biggest logo and hoped for the best. That is the problem with podcast search. … Read more
Marketing on Podcasts: B2B Brand Strategy That Drives ROI
The B2B marketing leaders getting real pipeline from podcasts are not the ones with the biggest budgets. They are the ones who stopped treating the channel like a media buy and started treating it like demand generation with a qualification layer built in. Marketing on podcasts works for B2B brands because the medium does something … Read more
Podcast for Business: Guest, Sponsor, or Launch Your Own?
A founder spent $14,000 and four months launching a company podcast. It had nine listeners by episode six, most of them her own team. Two desks over, a competitor with no show at all was booking demos off guest appearances she landed in an afternoon. Same market. Same budget bracket. Opposite results. The difference was … Read more
Podcast Directory vs Podcast Database: What PR Teams Need
Most PR teams searching for podcast placement opportunities open Apple Podcasts or Spotify first. Those are podcast directories, also called distribution platforms or discovery platforms depending on the context. They were built to connect shows with listeners, not to give PR researchers the filters, contact data, or audience intelligence they need to build a pitch … Read more
How to Build a Podcast Outreach List for Any New PR Client
A podcast outreach list built without a defined client brief is research dressed up as strategy. It looks complete. It might have fifty rows. But if the show criteria came after the discovery instead of before it, you will spend the next two weeks trimming shows your client’s buyer never listens to and apologizing for … Read more
Podcast Guest Media Kit: Everything You Need to Include Now
You sent your pitch. The host replied and said you sounded like a great fit. Then they asked for your media kit. You forwarded your LinkedIn URL, copied a paragraph from your website, and attached a speaker sheet from a conference you did eight months ago. Then nothing. Here is the part most business owners … Read more