For PR Pros

Journalist pitches convert at under 3% response rates on average (source: Propel Media), which is why many teams are shifting toward podcast-led event promotion ideas instead of relying solely on traditional press outreach. This guide covers 3 tracks: securing placements on third-party shows through sponsorships, guest-appearing on relevant podcasts as confirmed speakers or domain experts, … Read more

When reputation damage hits, most PR teams activate reactive playbooks: drafted statements, holding pages, and media monitoring dashboards. Those tools are necessary in the first 24 to 48 hours. But as the news cycle moves from breaking event to sustained perception problem, the response needs to evolve. A PR crisis management strategy that stays in … Read more