For Advertisers

A brand ran a three-episode pilot. The CPA came back at $58. Attribution was clean. Two survey respondents named the show unprompted at checkout. The internal verdict: it worked. Then they moved to the next show on the test list. What they left behind was an audience that already recognised their brand name, a host … Read more

You found the shows. The audiences matched your buyer on paper. The CPMs looked reasonable for the reach. So you signed off on a multi-show plan and waited. Two months later, the data came back with nothing clean to point to. Not a disaster. Just silence. And now someone in the room is asking whether … Read more

You committed budget to a podcast campaign. The episodes aired. Six weeks later, someone pulled the data and the room went quiet. No clear sales lift. Nothing clean to point to. And now the conversation has shifted from how to scale this to whether it ever worked at all. Here’s what’s worth knowing before that … Read more

Two campaigns ran at the same budget last quarter. One went to a mid-tier lifestyle influencer with 280,000 Instagram followers. The other went to a podcast with 9,000 weekly listeners covering exactly the problem the product solves. The influencer post got 3,800 likes and 44 comments. The podcast placement drove 23 promo code redemptions in … Read more

You approved the podcast budget. You filtered by content category, picked shows that matched your product, and the download numbers cleared whatever threshold someone in the room had decided was enough. Two months later, the data came back flat. No traffic spike you could point to. No sales lift tied to a specific show. Just … Read more

You approved the budget. The show had 80,000 monthly downloads. The CPM looked fair for that reach. Two months later, the data came back flat. No traffic spike, no sales lift, no clean signal that any of it worked. Here’s the part worth knowing before you call it a channel problem: the medium wasn’t the … Read more

You handed over the budget. The shows looked right. The download numbers cleared the threshold someone in the room had decided was the benchmark. Two months later, the data came back and there was nothing clean to point to. No traffic spike. No sales lift that could be tied to a specific show. No clear … Read more

You put a show on your shortlist. The topic matches your product. The download numbers feel respectable. The host sounds credible from everything you have found online. So you moved to negotiations. A test budget. Three episodes. Then the data came back and nothing moved. Here is what went wrong. The vetting stopped at the … Read more

You ran the campaign. You picked shows that looked right on paper. Two months later, the data came back flat. No traffic spike. No measurable sales lift. Not a single clean signal that your money went anywhere useful. Here is what actually happened. The channel was not the problem. The selection process was. More than … Read more

You signed off on the budget. You picked the shows. You waited. Then the results came back and nothing moved. No traffic spike. No sales lift. No clear signal that any of it worked. And now someone in the room is asking whether podcast advertising was ever worth it. Here’s what’s worth knowing before that … Read more