Kris Cardoza

You wrote what felt like a solid pitch. Researched the brand, matched it to your audience, kept it tight. Hit send. Then nothing. Not even a polite no. Here is what most podcasters never find out. The average marketing inbox at a mid-size brand receives 40 to 60 partnership pitches every single week. Yours did … Read more

A brand emailed you back. They liked the show. Then they asked for your media kit. You sent a Google Doc, maybe a PDF with your download numbers and a short bio. And then never heard back again. Here’s what most podcasters don’t realize. Sponsors make their decision before they ever listen to your show. … Read more

You made a great show. Real effort, real listeners, real episodes that people actually finish. Then you pitched a sponsor. Nothing came back. So you waited a few weeks and tried again with a different brand. Still nothing. At some point you started wondering whether your show is just too small, too niche, or too … Read more

You built a solid show. Loyal listeners. Consistent schedule. Clean audio. Then you pitched a brand and never heard back. people Here is what went wrong. Sponsors are not just buying your content. They are buying confidence. Confidence that your show is positioned clearly, packaged to deliver measurable results, and set up to make their … Read more

You spent an hour on a sponsor call. They loved your show. Then they asked your rate and you froze. So you threw out a number that felt safe. They said yes immediately. And you knew right then you priced too low. Here’s what makes this frustrating. Podcast ad spend hit $2.43 billion in 2024, … Read more

Your show has 500 loyal listeners who never skip an episode. A brand tells you that is not enough. But here’s what’s interesting. Podcast ad spend hit $2.43 billion in 2024, and sponsors paid premium rates for smaller, focused shows that delivered real results. Brands are hunting for the right podcasts right now, not only … Read more

Have you been told you need thousands of downloads before any brand will pay attention to you? So you kept making great episodes. And the revenue stayed at zero. But here’s what’s interesting. Podcast ad revenue in the U.S. hit $2.43 billion in 2024, up 26.4% year over year. Brands are spending again, and they … Read more