For PR Pros
Need to book more podcast placements without burning hours on research? Get proven strategies, templates, and workflows for pitching at scale.
Track Outreach Manually Without CRM Using This Free Template
You pitched 30 shows last month. You landed two bookings. The other 28 are somewhere between your sent folder, a browser tab you closed, and a note you meant to follow up on three weeks ago. That is not a focus problem. That is a tracking problem. And it is costing you bookings that your … Read more
Podcast Guest Bio Templates That Hosts Actually Read and Use
Most PR pros write the guest bio last. Ten minutes before the pitch goes out, when everything else is already done. That’s the problem. Hosts spend more time on the bio than any other part of your email because the pitch hook tells them the topic, but the bio tells them whether this guest is … Read more
How to Scale Podcast Outreach Without Losing Personalization
You hit 30 shows a month and something shifts. The pitches that used to earn replies go quiet. The subject lines feel assembled. The opening lines feel like they could have gone to anyone. You are producing more outreach than ever and booking less from it. This happens to every PR team that scales without … Read more
Vetting Podcasts Before Pitching Clients Using This Checklist
You spent two hours finding podcasts. The niches looked right. The episode counts seemed healthy. You pitch your client to fifteen shows. Four are dormant. Three don’t take outside guests. Two ran your exact topic last month. One serves an audience your client’s buyer would never be. That’s eight wasted pitches. Eight host relationships you … Read more
Why Podcast Pitches Fail and How to Fix Every Single Mistake
The guest isn’t why pitches fail. The pitch is. PR professionals spend weeks identifying the right guest and the right show, then write a pitch that could have been sent to anyone. No episode angle. No audience connection. No evidence of actually listening. Just credentials, a topic, and a polite ask. Podcast hosts receive anywhere … Read more
Podcast Email Subject Lines That Get Hosts to Open Messages
Podcast hosts are not waiting for pitches. They are managing production schedules, editing audio, booking guests, and running social media, often alone. Email is not their priority. A show with 5,000 monthly listeners can receive anywhere from 20 to 100 pitches a week. Mid-size shows report significantly more. That volume forces a fast filter, and … Read more
How PR Pros Discover Niche Podcasts Within a Client’s Industry
There are 4.7 million podcasts indexed across the web right now. Your client wants podcast coverage. You found the same five everyone already knows and their competitor is already on two of them. That gap exists for a reason and it’s not because the right shows don’t exist. While global podcast listeners reached 584 million … Read more
How to Find Podcast Contact Information for Guest Outreach
You found the right podcast. The audience matches your client. The host covers exactly the territory you need. The only thing on the website is a contact form. That form is not where bookings happen. It routes to a general inbox. Your pitch sits next to listener questions and automated sponsorship requests. The host rarely … Read more