For PR Pros

Most PR teams searching for podcast placement opportunities open Apple Podcasts or Spotify first. Those are podcast directories, also called distribution platforms or discovery platforms depending on the context. They were built to connect shows with listeners, not to give PR researchers the filters, contact data, or audience intelligence they need to build a pitch … Read more

A podcast outreach list built without a defined client brief is research dressed up as strategy. It looks complete. It might have fifty rows. But if the show criteria came after the discovery instead of before it, you will spend the next two weeks trimming shows your client’s buyer never listens to and apologizing for … Read more

Journalist pitches convert at under 3% response rates on average (source: Propel Media), which is why many teams are shifting toward podcast-led event promotion ideas instead of relying solely on traditional press outreach. This guide covers 3 tracks: securing placements on third-party shows through sponsorships, guest-appearing on relevant podcasts as confirmed speakers or domain experts, … Read more

When reputation damage hits, most PR teams activate reactive playbooks: drafted statements, holding pages, and media monitoring dashboards. Those tools are necessary in the first 24 to 48 hours. But as the news cycle moves from breaking event to sustained perception problem, the response needs to evolve. A PR crisis management strategy that stays in … Read more