Want to turn your podcast into a sustainable business? Learn positioning, monetization, and growth strategies that attract sponsors and listeners.
You scheduled the interview six weeks ago. You sent the calendar invite, the prep doc, and the friendly reminder yesterday. Your recording light is set up, your second cup of coffee is steaming, and then the email lands at 9:47 AM: “So sorry, something came up, can we reschedule?” If you have run a podcast … Read more
You’ve got the perfect case, a solid script, and a voice made for podcasts. But without the right guest, your true crime episode risks sounding like someone just rereading a Wikipedia article. The most memorable true crime podcasts rarely rely on narration alone. They bring in the people who lived the story from the inside … Read more
Your listeners will forgive a slightly awkward interview or a guest who says “um” more than they’d like. But bad audio is harder to forgive. Remote podcast recording done well, means that you can be in New York, your guest can be in Perth, and the audience will be none the wiser about the 11,600 … Read more
Adding video to a podcast used to be optional. In 2026, it’s the difference between being discoverable and being invisible. Video podcasts or vodcasts are growing faster than audio-only shows. The good news for anyone making the switch: you don’t need a studio. What you do need is a clear understanding of how to get … Read more
Every podcast host has been there. You wrap up a great conversation, open the files in your editor, and immediately know that this is going to be a problem. Device differences are one of the most common and least-discussed sources of audio inconsistency in podcast production. Your guest might be calling in from an iPhone … Read more
Marketing podcasts have multiplied fast. The bar for keeping listeners engaged keeps climbing, and for hosts in the marketing space, the guests you book are often the difference between a show that people binge and a show they tap out of in 3 minutes. Marketing is also a tough beat to host. Listeners have strong … Read more
You landed your first sponsor. The campaign ran. Then you sat there staring at your analytics wondering if 23 link clicks from 800 downloads was good, bad, or exactly average. Every “success story” you read online leaves out the conversion rate, the actual price paid, or the download count that made it work. Without context, … Read more
You wrote what felt like a solid pitch. Researched the brand, matched it to your audience, kept it tight. Hit send. Then nothing. Not even a polite no. Here is what most podcasters never find out. The average marketing inbox at a mid-size brand receives 40 to 60 partnership pitches every single week. Yours did … Read more
A brand emailed you back. They liked the show. Then they asked for your media kit. You sent a Google Doc, maybe a PDF with your download numbers and a short bio. And then never heard back again. Here’s what most podcasters don’t realize. Sponsors make their decision before they ever listen to your show. … Read more
You made a great show. Real effort, real listeners, real episodes that people actually finish. Then you pitched a sponsor. Nothing came back. So you waited a few weeks and tried again with a different brand. Still nothing. At some point you started wondering whether your show is just too small, too niche, or too … Read more