Vetting Podcasts Before Pitching Clients Using This Checklist

You spent two hours finding podcasts. The niches looked right. The episode counts seemed healthy. You pitch your client to fifteen shows. Four are dormant. Three don’t take outside guests. Two ran your exact topic last month. One serves an audience your client’s buyer would never be. That’s eight wasted pitches. Eight host relationships you … Read more

Why Podcast Pitches Fail and How to Fix Every Single Mistake

The guest isn’t why pitches fail. The pitch is. PR professionals spend weeks identifying the right guest and the right show, then write a pitch that could have been sent to anyone. No episode angle. No audience connection. No evidence of actually listening. Just credentials, a topic, and a polite ask. Podcast hosts receive anywhere … Read more

Podcast Email Subject Lines That Get Hosts to Open Messages

Podcast hosts are not waiting for pitches. They are managing production schedules, editing audio, booking guests, and running social media, often alone. Email is not their priority. A show with 5,000 monthly listeners can receive anywhere from 20 to 100 pitches a week. Mid-size shows report significantly more. That volume forces a fast filter, and … Read more

How PR Pros Discover Niche Podcasts Within a Client’s Industry

There are 4.7 million podcasts indexed across the web right now. Your client wants podcast coverage. You found the same five everyone already knows and their competitor is already on two of them. That gap exists for a reason and it’s not because the right shows don’t exist. While global podcast listeners reached 584 million … Read more

How to Find Podcast Contact Information for Guest Outreach

You found the right podcast. The audience matches your client. The host covers exactly the territory you need. The only thing on the website is a contact form. That form is not where bookings happen. It routes to a general inbox. Your pitch sits next to listener questions and automated sponsorship requests. The host rarely … Read more

Best Podcast Discovery Platforms Compared for Outreach Teams

If you’re searching for the best podcast database, you’re likely past the point of manual research. You need software that consolidates the work of finding, vetting, and reaching podcasts at scale. The right database saves hours each week. The wrong one creates workflow friction you don’t need. Here’s the truth. There’s no single best database … Read more