Want to turn your podcast into a sustainable business? Learn positioning, monetization, and growth strategies that attract sponsors and listeners.
Over 71% of podcasts are discovered on social media, according to Headliner’s data. Dropping a link with a caption like “New episode out now!” won’t cut it as a podcast marketing strategy anymore. This guide breaks down how to promote a podcast successfully. 1. Build the Right Social Media Foundation First Before any podcast promotion … Read more
A podcast production company can carry everything from concept to distribution, or just the slice you would rather hand off. The challenge is that production companies package their services in different ways. Some focus on editing and publishing, while others provide producers, video support, strategy, and ongoing show management. Knowing what you need before you … Read more
Most podcasters have more data available to them today than they know what to do with. The challenge is rarely access. It is knowing which podcast metrics signal real growth and in what order to read them. This guide focuses on the podcast metrics that explain why certain episodes pull in new listeners while others … Read more
Sponsors are the most talked-about path in podcast monetization, and also the most limiting for any creator who hasn’t crossed a meaningful download threshold. Many podcast sponsorship deals tie income to CPM (cost per mille), which means revenue scales with audience size, not audience depth. Understanding how to make money podcasting beyond sponsorships gives creators … Read more
The tools available to podcasters today look nothing like they did 5 years ago. AI editing has moved from a novelty to a central part of how shows get made, and the conversation has shifted from “Should I try this?” to “How far can it go?” With that shift comes the question: Can AI editing … Read more