Podcast ads work differently than display ads or social media. Listeners trust hosts, they pay attention during episodes, and they remember what they hear, but only if the ad actually fits the show. Agencies handle everything from finding the right podcasts for your brand to negotiating rates and tracking whether anyone actually bought your product. The agencies below work with different budget levels, specialize in different industries, and use different methods to prove their campaigns worked. Know what you’re getting into before you commit.
| No. | Agency Name | Location | Ad Types | Minimum Budget | Industries Served | Network & Reach | Attribution Methods | Notable Clients | Track Record | Website |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | ADOPTER Media | San Francisco Bay Area / Las Vegas, NV | • Host-read (specialty) • Custom creative • Integrated campaigns • YouTube sponsorships | Custom Quote (free consultation) | • D2C brands • CPG • Technology • Health & wellness • E-commerce • Performance marketers | • 150,000+ ads across 25,000+ shows since 2016 • Direct relationships with top podcasters • Independent creator focus • YouTube creator network | • Pixel-based attribution • Post-purchase surveys • Custom reporting dashboard • A/B creative testing • Lift multiplier calculation • Long-tail tracking (2+ years) | • Magic Spoon • JUST Egg • Apostrophe • BlueChew • Lumen • Qualia • Zbiotics • Reel Paper | • $100M+ in sponsorships managed • 1,500+ successful campaigns | Visit Site |
| 2 | Oxford Road / Veritone One | Los Angeles, CA | • Host-read • Programmatic • Video podcast ads • Announcer-read • Streaming audio • Terrestrial radio integration | Custom Quote (typically mid-to-high six figures annually for scaled campaigns) | • Fortune 500 companies • D2C brands • B2B enterprises • Fast-growth tech • CPG • Financial services | • Largest podcast advertising dataset globally ($1.6B+ in ad spend data processed) • Direct relationships with top shows across major networks • Exclusive inventory access, International reach in LATAM, APAC, MENA, Europe (160+ vetted partners) | • WOVN platform (proprietary OS) • ORBIT Performance Index (measures CAC, ROAS, sales) • Audiolytics (proprietary tool) • Pixel-based attribution • Post-purchase surveys • Brand lift studies • Real-time ROI tracking | • 23andMe • Blue Apron • Boll & Branch • SimpliSafe | • Helped 12+ D2C start-ups reach $1B+ valuations • 200,000+ brand integrations annually • Critical Role (#1 in ORBIT rankings) | Visit Site |
| 3 | Ad Results Media (ARM) | USA-based | • Influencer audio/video • Host-read • Programmatic • Streaming audio • YouTube advertising | Custom Quote | • Healthcare • Automotive • Technology • Financial services • Consumer goods • Performance advertisers | • 10+ years of creator relationships • ARM PRO audience platform(humanvetted podcast environments) • Streaming audio inventory • Cross-platform audio buying | • Proprietary audio results database (historical performance data) • Custom campaign reporting • Multi-touch attribution • Performance optimization • AI and machine learning powered insights | • ZipRecruiter • BMW • BetterHelp • MarTech Podcast • The Dan Patrick Show | • Featured in Forbes, AdAge, Adweek | Visit Site |
| 4 | Direct Results Media | USA-based | • Performance audio (specialty) • Host-read • Direct response • Podcast + radio integration | Custom Quote | • D2C brands • Performance marketers • Financial services • Direct response advertisers | • Extensive network partnerships built over 17+ years • Performance-focused show relationships • Radio + podcast inventory | • Data-driven targeting • Performance tracking • Competitive rate negotiation • ROI optimization • Historical performance benchmarking | • Ucla • Hersheys • McDonalds • Edelman Financial Engines | • $11.3B in sales generated across 495 campaigns • 17+ years in podcast ad sales | Visit Site |
| 5 | True Native Media | Arizona (distributed team) | • Host-read endorsements (exclusive specialty) • Podcast representation | No upfront cost (30% commission on ads sold) | • Lifestyle • Business • Entertainment • Hobbies • Education • Independent podcasters | • 200+ curated podcasts represented • PodPremium (10K downloads/episode or 100K/month minimum) • PodRamp (for emerging podcasts) • Partnership with Multitude collective shows | • Campaign tracking • Performance optimization • Advertiser matching system • Revenue reporting | • Merriam-Webster podcasts | • 75,000+ ads placed since 2016 • Forbes Podcasting Member Leader (2022) • “Sound Strategy Guide” (with Veritonic) | Visit Site |
| 6 | Authentic Shows (Podtrac Company) | USA-based | • Host-read • Programmatic | Custom Quote (typically $10,000+ minimum) | • Brand advertisers • Direct response advertisers • Major consumer brands | • 200+ top podcasts • Longest-running campaigns in podcasting • Premium shows include “The Daily”, “This American Life”, “Stuff You Should Know” | • Podtrac measurement (industry-standard tracking) • Campaign optimization • Brand lift studies, Long-term performance tracking | NA | • 15+ years managing podcast advertising campaigns • Long-term successful campaigns on premium shows | Visit Site |
| 7 | AdLarge Media | New York, NY | • Host-read • Programmatic • Streaming audio • Radio advertising • fwd.network(female-focused) | Custom Quote | • Female demographics • True crime • Lifestyle • Finance, Entertainment • Fortune 500 to emerging DTC brands | • 150+ podcasts in AdLarge Podcast Network, fwd. network (75+ female-focused shows) • 200M+ global listeners across audio portfolio • Top shows: Murder With My Husband, Financial Feminist, Infertile AF • Recent acquisition: Adalyst Media (25 podcasts) | • IABv2 compliant downloads • Performance tracking • Campaign analytics • Megaphone dynamic ad insertion (DAI) • Spotify Audience Network integration | • HydroJug • Liquid IV • Progressive • Procter & Gamble | • 250M+ host-read ad impressions sold (Adalyst acquisition) • Founded 2011 (women-founded) • Partnership with Number Eight for privacy-first AI targeting | Visit Site |
| 8 | B2B PodPros | USA-based | • Host-read ads (B2B specialty) • Video ads (YouTube) • LinkedIn ICP targeting | $8,500-$25,000 (packages of 4+ podcasts) | Mid-size and enterpriseSaaS(primary focus), B2B tech, HR tech, Web3, Start-ups, Marketing software | • B2B-focused podcast network • Shows include “World’s Greatest Boss”, “Breaking B2B”, “Pursuit of Scrappiness” | • Host-read tracking • LinkedIn targeting integration • Weekly reporting •Omnichannelmeasurement | • The E-Commerce Lab • Daniel Gomez Inspires • Amazon Legends | • Focus on HR, marketing, and tech verticals • LinkedIn-integrated targeting for precision B2B reach | Visit Site |
| 9 | Hybrid Media Services | USA-based | • Podcast advertising campaigns • Radio + podcast integration • Host-read | $100-$500 per spot (varies by publisher) | Small to mid-size businesses, Direct response advertisers, Regional advertisers | • Network of podcasters and radio stations • ROI-driven campaign focus • Radio-to-podcast expertise | • Promo code tracking • Direct response measurement • Historical performance data (decades of audio advertising experience) | • Wesley Financial Services(helped become one of largest timeshare cancellation companies) • LW Direct (10+ year partnership) • 3 Day Blinds | • Decades of successful direct response audio campaigns | Visit Site |
| 10 | AdvertiseCast / Libsyn Ads | Oshkosh, WI | • Host-read (baked-in) • Pre-recorded • Custom units (10-90 sec) • Social plugs • Programmatic • Dynamic insertion | $500-$2,000+ per campaign (flexible minimums) | Technology, Business, Entertainment, True crime, Comedy, News/politics, Broad range of verticals | • 2,300+ podcasts in network, 16M+ monthly reach, 4,200+ available ad spots, 16M+ unique U.S. monthly listeners • Exclusive partnerships: “Darknet Diaries”, “FiveThirtyEight Politics”, “The Viall Files”, “Lore”, “Disrespectfully”, “The Roseanne Barr Podcast”, “Dr. Phil”, “Behind the Velvet Rope” • Partnerships with ABC Audio, Multitude, Upfire Digital, Big IP Media | • Pixel-based attribution • Promo code tracking • URL tracking • End-to-end campaign platform with detailed metrics • Air check delivery • Campaign performance dashboard | • Nick Viall (multi-year deal worth $20-30M estimated) | • “Darknet Diaries” campaigns, “Phil in the Blanks”, “Blind Landing” (exclusive ad sales partner) • Thousands of advertisers served • Consistently reaching 146M+ global downloads monthly(Podtrac.ranker) | Visit Site |
Note: All information compiled from official agency websites, case studies, industry publications, press releases, client testimonials, public filings, and verified industry sources as of January 2026. All data subject to change. The podcast advertising landscape evolves rapidly. Always verify current services, pricing, network access, and attribution capabilities directly with agencies before committing to partnerships.
Key Insights for Choosing Your Podcast Advertising Agency
For Enterprise Brands ($50K+ budgets): Oxford Road/Veritone One, Ad Results Media, and Authentic Shows offer the scale, attribution sophistication, and cross-platform reach needed for major campaigns with proven ROAS.
For Performance Marketing & D2C: ADOPTER Media, Direct Results Media, Ad Results Media, and Oxford Road excel at attribution, optimization, and ROI tracking with extensive performance data. ADOPTER’s 250% conversion lifts and Oxford Road’s $1.6B+ processed spend data provide clear benchmarks.
For B2B SaaS: B2B PodPros specializes in B2B audiences with LinkedIn integration, making them ideal for enterprise SaaS and HR tech companies seeking precision targeting.
For Testing/Smaller Budgets ($500-$10,000): AdvertiseCast/Libsyn Ads ($500+ minimums), Hybrid Media ($100-500/spot), and B2B PodPros ($8,500+) provide accessible entry points.
For Premium Host-Read Authenticity: True Native Media (30% commission, no upfront cost), Authentic Shows, ADOPTER Media, and AdLarge Media focus exclusively on high-quality host-read endorsements with rigorous creative standards and long-term relationships.
For Attribution Technology: ADOPTER Media (Podscribe + Fairing partner), Oxford Road (WOVN/ORBIT/Audiolytics®), and Ad Results Media (ARM PRO platform with AI/ML) offer the most sophisticated measurement capabilities with pixel tracking, post-purchase surveys, and brand lift studies.
For Female Audiences: AdLarge Media’s fwd. network (75+ shows, 250M+ host-read impressions) specializes in reaching female demographics across lifestyle, finance, wellness, and true crime.
For Multi-Channel Audio: Oxford Road, Ad Results Media, Direct Results Media, Hybrid Media, and AdLarge handle podcast + radio + streaming audio integration for comprehensive reach.
Ask agencies exactly how they’ll track your results. Some use promo codes, others track URL visits, and a few have fancy pixel-based systems, but you need to know how you’ll measure success before the campaign starts. Don’t assume they’ll automatically pick the best shows for your audience. Ask them why they’re recommending specific podcasts and what data backs that up. If their minimum budget is higher than you can spend, say so upfront instead of wasting everyone’s time. Good agencies will tell you honestly whether podcast advertising makes sense for your goals or if you should try something else first.