Podcast ads work differently from display ads or social media. Listeners trust hosts, they pay attention during episodes, and they remember what they hear, but only if the ad actually fits the show. Agencies handle everything from finding the right podcasts for your brand to negotiating rates and tracking whether anyone actually bought your product. The agencies below work with different budget levels, specialise in different industries, and use different methods to prove their campaigns worked. Know what you’re getting into before you commit.
| No. | Agency Name | Location | Ad Formats | Minimum Budget | Industries Served | How They Track Results | Notable Clients |
|---|---|---|---|---|---|---|---|
| 1 | ADOPTER Media | San Francisco Bay Area / Las Vegas, NV | • Host reads ad live during podcast (speciality) • Custom creative development • Multi-platform campaigns • YouTube sponsorships | Custom quote (free consultation available) | • Direct-to-consumer brands • Consumer packaged goods • Technology • Health & wellness • E-commerce • Performance marketers | • Website visit tracking via pixels • Post-purchase surveys • Custom reporting dashboard • A/B testing different ad versions • Sales lift measurement • Long-term tracking (2+ years) | • Magic Spoon • JUST Egg • Apostrophe • BlueChew • Lumen • Qualia • Zbiotics • Reel Paper |
| 2 | Oxford Road / Veritone One | Los Angeles, CA | • Host reads ad live • Programmatic (automated ad buying) • Video podcast ads • Pre-recorded announcer ads • Streaming audio • Radio integration | Custom quote (typically mid-to-high six figures annually for scaled campaigns) | • Fortune 500 companies • Direct-to-consumer brands • B2B enterprises • Fast-growth tech • Consumer packaged goods • Financial services | • WOVN platform(proprietarysystem) • ORBIT Performance Index (measures customer acquisition cost, return on ad spend, sales) • Audiolytics proprietary tool • Website pixel tracking • Post-purchase surveys • Brand lift studies • Real-time ROI tracking | • 23andMe • Blue Apron • Boll & Branch • SimpliSafe |
| 3 | Ad Results Media (ARM) | USA-based (multiple offices) | • Influencer audio and video ads • Host reads ad live • Programmatic(automated) • Streaming audio • YouTube advertising | Custom quote | • Healthcare • Automotive • Technology • Financial services • Consumer goods • Performance advertisers | • Proprietary historical performance database • Custom campaign reporting • Multi-touch attribution • Performance optimisation • AI and machine learning insights | • ZipRecruiter • BMW • BetterHelp • MarTech Podcast • The Dan Patrick Show |
| 4 | Direct Results Media | USA-based | • Performance audio (specialty) • Host reads ad live • Direct response ads • Podcast + radio integration | Custom quote | • Direct-to-consumer brands • Performancemarketers • Financial services • Direct response advertisers | • Data-driven targeting • Performance tracking • Competitive rate negotiation • ROI optimization • Historical performance benchmarking | • UCLA • Hershey’s • McDonald’s • Edelman Financial Engines |
| 5 | True Native Media | Arizona (distributed team) | • Premium host-read endorsements only (exclusive specialty) • Podcast representation services | No upfront cost (30% commission on ads sold) | • Lifestyle • Business • Entertainment • Hobbies • Education • Independent podcasters | • Campaign tracking • Performance optimisation • Advertiser matching system • Revenue reporting | • Merriam-Webster podcasts |
| 6 | Authentic Shows (Podtrac Company) | USA-based | • Host reads ad live • Programmatic (automated ad buying) | Custom quote (typically $10,000+ minimum) | • Brand advertisers • Direct response advertisers • Major consumer brands | • Podtrac measurement (industry-standard tracking) • Campaign optimisation • Brand lift studies • Long-term performance tracking | • The Daily • This American Life • Stuff You Should Know |
| 7 | AdLarge Media | New York, NY | • B2B podcast host-read ads (speciality) • Video ads for YouTube • LinkedIn ICP targeting | Custom quote | • Female demographics • True crime • Lifestyle • Finance • Entertainment • Fortune 500 to emerging DTC brands | • IABv2 compliant download tracking • Performance tracking • Campaign analytics • Megaphone dynamic ad insertion • Spotify Audience Network integration | • HydroJug • Liquid IV • Progressive • Procter & Gamble |
| 8 | B2B PodPros | Houston, TX | • B2B podcast host-read ads (specialty) • Video ads for YouTube • LinkedIn ICP targeting | $8,500-$25,000 (packages of 4-5 podcasts minimum, 14-18 episodes) | • Mid-size and enterprise SaaS (primary focus) • B2B technology • HR tech • Web3 • Startups • Marketing software | • UTM tracking links • LinkedIn targeting integration • Weekly reporting • Omnichannel measurement • Video ad performance tracking | • World’s Greatest Boss • Breaking B2B • Pursuit of Scrappiness • Innovators Can Laugh |
| 9 | Hybrid Media Services | Texas (multiple locations) | • Podcast advertising campaigns • Radio + podcast integration • Host reads ad live | $100-$500 per spot (varies by podcast) | • Small to mid-size businesses • Direct response advertisers • Regional advertisers | • Promo code tracking • Direct response measurement • Historical performance data (decades of audio advertising experience) | • Wesley Financial Services (helped become one of the largest timeshare cancellation companies) • LW Direct (10+ year partnership) • 3 Day Blinds |
| 10 | Libsyn Ads (formerly AdvertiseCast) | Oshkosh, WI | • Host reads ad live (permanent/baked-in) • Pre-recorded ads • Custom ad units (10-90 seconds) • Social media promotions • Programmatic (automated) • Dynamic ad insertion | $10-$50 per thousand downloads for 30-second spots (varies by show; some spots under $50, campaigns from $500+) | • Technology • Business • Entertainment • True crime • Comedy • News/politics • Broad range of verticals | • Website visit tracking via pixels • Promo code tracking • URL tracking • End-to-end campaign platform with detailed metrics • Air check delivery • Campaign performance dashboard | • Darknet Diaries • FiveThirtyEightPolitics • The Viall Files • Lore • Dr. Phil • Behind the Velvet Rope • Nick Viall (multi-year deal estimated $20-30M) • Partnerships with: ABC Audio, Multitude |
Note: All information compiled from official agency websites, case studies, industry publications, press releases, client testimonials, public filings, and verified industry sources as of January 2026. All data subject to change. The podcast advertising landscape evolves rapidly. Always verify current services, pricing, network access, and attribution capabilities directly with agencies before committing to partnerships.
How to Choose the Right Podcast Advertising Agency
Ask agencies exactly how they’ll track your campaign results before committing. Some use promo codes, others track URL visits, and a few have sophisticated pixel-based systems, but you need to know how you’ll measure success before the campaign starts.
Don’t assume they’ll automatically pick the best shows for your audience. Ask them why they’re recommending specific podcasts and what data backs that up. Request case studies from campaigns in your industry.
If an agency’s minimum budget is higher than you can spend, say so upfront instead of wasting everyone’s time. Good agencies will tell you honestly whether podcast advertising makes sense for your goals or if you should try something else first.