Have you been told you need thousands of downloads before any brand will pay attention to you? So you kept making great episodes. And the revenue stayed at zero. But here’s what’s interesting. Podcast ad revenue in the U.S. hit $2.43 billion in 2024, up 26.4% year over year. Brands are spending again, and they … Read more
Most advice on finding a podcast niche tells you to follow your passion or pick an underserved topic. That’s not wrong, but it’s incomplete. The real work isn’t brainstorming ideas. It’s eliminating the ones that will quietly sabotage you six months in. This guide walks you through six filtering questions designed to eliminate bad niche … Read more
The truth that you can never deny is that MOST podcasts aren’t worth finishing. In a world with 4.5 million active shows, the real question isn’t “Should I start a podcast?” or “Which podcast should I try?” It’s simply, “What actually makes one worth my time?” Whether you’re a listener drowning in options, a creator … Read more