For Businesses

You typed “marketing podcast” into the search bar, scrolled past forty results, and recognized maybe three of them. The rest were a blur of shows you’d never heard of, half of which looked abandoned. So you booked the one with the biggest logo and hoped for the best. That is the problem with podcast search. … Read more

The B2B marketing leaders getting real pipeline from podcasts are not the ones with the biggest budgets. They are the ones who stopped treating the channel like a media buy and started treating it like demand generation with a qualification layer built in. Marketing on podcasts works for B2B brands because the medium does something … Read more

A founder spent $14,000 and four months launching a company podcast. It had nine listeners by episode six, most of them her own team. Two desks over, a competitor with no show at all was booking demos off guest appearances she landed in an afternoon. Same market. Same budget bracket. Opposite results. The difference was … Read more

Asking “How much does it cost to start a podcast?” will get you answers anywhere from “almost nothing” to “a lot more than planned,” and both can be true depending on the choices you make. For businesses specifically, the variables differ from a solo creator launching a personal show. You need repeatable audio quality, a … Read more

You sent your pitch. The host replied and said you sounded like a great fit. Then they asked for your media kit. You forwarded your LinkedIn URL, copied a paragraph from your website, and attached a speaker sheet from a conference you did eight months ago. Then nothing. Here is the part most business owners … Read more

You have probably heard both pieces of advice. “Start your own podcast, it builds your brand.” And also: “Just go on other people’s shows, it is faster.” Both are true. Neither one is right for every business at every stage. The comparison matters more than most people give it credit for. Choosing the wrong path … Read more