Your subject line has exactly ONE responsibility: get the email opened. Everything past that, the pitch, your credentials, your perfectly crafted talking points, remains unread if the subject line fails. According to recent PR industry research, half of Podcast hosts receive at least 50 pitches weekly, with one in five receiving over 100. Your pitch … Read more
Most advice on finding a podcast niche tells you to follow your passion or pick an underserved topic. That’s not wrong, but it’s incomplete. The real work isn’t brainstorming ideas. It’s eliminating the ones that will quietly sabotage you six months in. This guide walks you through six filtering questions designed to eliminate bad niche … Read more
Platform algorithms prioritize entertainment metrics over professional relevance. When you search for business podcasts on Apple Podcasts or Spotify, the results favour shows with high subscriber growth rather than those hosting actual industry practitioners. A podcast with 500,000 casual listeners ranks above one with 5,000 enterprise decision-makers discussing implementation frameworks and regulatory compliance. This creates … Read more
The truth that you can never deny is that MOST podcasts aren’t worth finishing. In a world with 4.5 million active shows, the real question isn’t “Should I start a podcast?” or “Which podcast should I try?” It’s simply, “What actually makes one worth my time?” Whether you’re a listener drowning in options, a creator … Read more
Finding accurate contact information is the biggest roadblock in podcast outreach. While generic contact forms typically yield only minimal response rates, direct host emails can be significantly more effective for getting your pitch noticed. Yet most people waste substantial time hunting for contacts instead of crafting compelling pitches that actually get them booked. This comprehensive … Read more
If you’re searching for the best podcast database, you’re likely past the point of manual research. You need software that consolidates the work of finding, vetting, and reaching podcasts at scale. The right database saves hours each week. The wrong one creates workflow friction you don’t need. Here’s the truth. There’s no single best database … Read more