Looking to use podcast guesting as a repeatable growth channel? Learn how to choose shows, measure impact, and turn appearances into leads.
You recorded the episode. You delivered something useful. The host thanked you, and you shared the link once on LinkedIn. Then nothing happened. No new conversations. No inbound messages. No leads tracing back to that appearance. The episode did its job for a few days, then it stopped. Here is what rarely gets discussed: that … Read more
Here’s something most founders figure out a year too late. Podcast guesting doesn’t generate customers automatically. The show you say yes to matters more than anything you say once you’re on it. Appearing on the wrong show, even a popular one with tens of thousands of listeners, produces exactly zero customers. Appearing on the right … Read more
You spend two weeks finding the right show. You pitch. You get booked. You prep your talking points, show up, deliver something genuinely useful, and the host thanks you warmly before signing off. Then nothing happens. No inbound messages. No new conversations. No leads. The episode lives somewhere in a feed, and the host is … Read more
Most founders spend their first few years building something worth talking about. Then they spend the next few years trying to get the right people to listen. Here’s what’s interesting. The market doesn’t reward the founder with the best product automatically. It rewards the founder who’s clearest about the problem they solve and most visible … Read more
Most B2B marketers keep pouring budget into LinkedIn ads and cold email sequences. Nothing wrong with either. But while they do, something quieter is happening and the brands paying attention are pulling qualified leads from a channel most of their competitors haven’t touched yet. According to Edison Research’s Infinite Dial 2024 report, over 135 million … Read more