38 Best Pricing Strategy Podcasts to Listen to (2026)

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market, and sell products that win at higher prices. Pricing is really about creating, communicating, and capturing value. more

Geschichten, die verkaufen ist der Podcast für Business Storytelling, Positionierung und StorySelling im deutschsprachigen Raum. Mein Name ist Bernhard Kalhammer, und ich zeige dir in jeder Folge, wie du mit guten Geschichten verkaufst. Die meisten Selbstständigen, Unternehmer und Führungskräfte haben kein Marketingproblem. Sie haben ein Klarheitsproblem. Sie sind austauschbar, vergleichbar und gehen unter in der Masse ihrer Mitbewerber. Genau hier setzt Business Storytelling an: Menschen kaufen von Menschen, und sie kaufen das, was sich ihnen am schnellsten und einfachsten erschließt. In diesem Podcast lernst du die GDV-Methode kennen, meine Drei-Geschichten-Architektur aus Ursprungsgeschichte, Kundengeschichte und Zukunftsgeschichte. Du erfährst, wie du dich mit deiner eigenen Geschichte glasklar positionierst, wie du Storytelling im Vertrieb einsetzt und wie du Content baust, der verkauft, statt nur Reichweite zu erzeugen. Über 400 Folgen, von HubSpot als einer der inspirierendsten Marketing-Podcasts im deutschsprachigen Raum ausgezeichnet. Aus jahrzehntelanger Erfahrung im Fernsehgeschäft, wo ich mit Geschichten Millionen Menschen an die Bildschirme gefesselt habe, und übersetzt auf dein Business. Wenn du wissen willst, wie du mit Business Storytelling klarer positioniert bist, mehr verkaufst und endlich von den richtigen Kunden gefunden wirst, bist du hier richtig. Abonniere den Podcast und hol dir in jeder Folge konkrete Werkzeuge für deine eigene Geschichte. Mehr unter https://www.geschichtendieverkaufen.de/ more

The Professional Pricing Society's mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people.Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com. more

Mark Wickersham - chartered accountant, public speaker and value pricing expert has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry's most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It's how he built his 7-figure business, and it's how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business. more

Welcome to If Prices Could Talk, the podcast where we explore the strategies and tactics that drive effective pricing, sales, and negotiations in B2B.Join us for candid conversations with thought leaders and industry experts as we dive into what's working, what's changing, and how to build and sustain pricing power in today's markets. We'll explore tactical approaches to value-based pricing, improving sales effectiveness, and best practices for negotiating with backbone. more

Join pricing experts Avy Punwasee and Michael Stanisz as they break down the latest pricing trends, industry insights, and strategies to maximize profitability. From in-depth analyses to real-world applications, this podcast is your go-to resource for mastering the art and science of pricing. more

The Profitable Accountant Podcast is for accounting firm owners who want a firm that pays them properly, without working every hour to get there. Each week, Reza Hooda shares what actually works: pricing on value instead of hours, choosing a niche so you stop competing on price, winning clients beyond referrals, and building the team and systems that stop everything running through you. Reza built his own practice to over £1m in fees while working under five hours a week, and now mentors firm owners inside the Profitable Accountants Community. Expect practical episodes, real member stories, and ideas you can use in your firm on Monday. more

Market Access (or alternatively reimbursement) in health care is THE key competence in order to be commercially successful with a new drug, medical device or digital health application. However, given the fact that market access is a complex field involving various disciplines and is an ever-changing field, it is difficult to be up to speed with the different evolvements across the world. MAP is THE bi-weekly Market Access Podcast provided by MArS Market Access & Pricing Strategy, which is your health care consultancy in the German-speaking markets and allows you to keep up to date with market access , reimbursement and pricing issues in the D-A-CH countries and around the world. With MAP you will get a summary of core market access systems and processes as well as latest changes in regulations including statements and opinions of core decision makers and stakeholders from various countries. The CEO and founder of MArS is also the driver behind MAP: Dr. Stefan Walzer works in the field of payer strategy, pricing, health economics and reimbursement since 2004 and is the founder and CEO of MArS Market Access & Pricing Strategy GmbH based in Germany. MArS makes it as easy as possible for you to get your Pharmaceutical, MedTech or digital health product to the market and of course get the price it deserves.Stefan previously worked as a payer consultant for various global pharmaceutical and medical device / diagnostic companies, successfully launching their products across the world. He was the Global Payer Strategy Leader for various products and compounds at F. Hoffmann La Roche AG, where he successfully developed early payer strategies as well as launching and maintaining the reimbursement process for top brands and early compounds. Stefan is capable in translating the clinical and economic evidence into successful reimbursement submissions and pricing negotiations especially in Austria, Germany and Switzerland. Additionally he teaches market access, pricing and negotiations at the State University of Baden-Wuerttemberg and the University of Applied Sciences Weingarten-Ravensburg (both Germany).Besides other roles and responsibilities. Stefan was the head of the committee 'Inpatient care' of the German Health Economic Association (DGGÖ). Furthermore he is also a member of the Austrian Health Economic Association (ATHEA) and the Swiss Health Economic Association (SGGÖ). Additionally, he is a member of the Access Advisory Committee of the Global Pneumonia Prevention Coalition.Stefan received a Master of Science in Economics from the University of Tuebingen (Germany), a PhD in Health Economics from the University of Zurich (Switzerland) and a post-graduate diploma in Clinical Trials from the London School of Hygiene and Tropical Medicine (UK). He is co-author of more than 40 peer-reviewed scientific articles and more than 300 scientific abstracts. more

A must-listen for revenue managers in the short-term rental space. Each episode of RevLabs by PriceLabs is packed with concrete advice and true stories aimed at helping you, the leaders of large short-term rental portfolios, navigate the complexities of pricing and market trends confidently.We understand your unique challenges - from adjusting strategies on the fly to staying ahead in a competitive market. That's why we host real conversations with seasoned revenue managers mixed in with expert insights from PriceLabs.Subscribe to the RevLabs Podcast today. more

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. more

Service business mastery is a podcast that helps business owners and managers succeed in business by sharing tips on leadership, marketing, financials, pricing, HR, and much more. If you want to grow a successful and profitable HVAC, plumbing, electrical, or other home service skilled trades business, click here to listen and learn more. more

Growing a solo service business is tough. It's even harder when you're bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for 20 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won't pay the bills.) (Formerly the BS-Free Service Business Show) more

Feel awkward selling your services? You're not alone. The Sales Maven Podcast is your go-to show for learning sales strategies, rapport building and how to sell with confidence, kindness, and credibility without ever feeling pushy or fake. Hosted by trusted sales strategist Nikki Rausch, each episode gives you practical sales tips, conversation examples, and real-life sales coaching so you close more deals, strengthen client relationships, and grow your business. Perfect for women entrepreneurs and service-based business owners ready to turn 'I hate selling' into 'I've got this.' more

Business Strategy for CPAs: work less and make more. You know how to be an accountant it's running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you! more

Million Dollar Landscaper is the no-fluff podcast for landscaping and lawn care business owners who are tired of being busy, underpaid, and stuck in the daily chaos. Hosted by Scott and Kati Molchan, the show delivers practical advice on pricing, hiring, crew systems, marketing, sales, operations, and profitability so you can build a stronger business without working yourself into the ground. If you want to stop guessing, know your numbers, charge what your work is worth, and create systems your team can actually follow, this podcast is for you. Each episode gives you straightforward strategies you can use in the real world to grow a more profitable, organized, and owner-independent landscape business. more

The CPQ Podcast is your go-to source for all things Configure-Price-Quote (CPQ). Each episode features in-depth interviews with industry leaders, innovators, and practitioners who share real-world insights, strategies, and success stories. Whether you're in Sales Ops, RevOps, IT, or Product Management, this podcast helps you stay ahead in the evolving CPQ landscape — from CPQ tools and processes to digital selling, product configuration, pricing strategy, and Quote-to-Cash trends. Tune in to expand your CPQ knowledge, explore new solutions, and hear from the voices shaping the future of B2B sales automation. more

Level up your electric service business from sale to scale with master electricians Clay 'Operations' Neumeyer and Joseph 'Salesbot' Lucanie. more

A podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy Taylor Jacobson, with bite-sized, 20-minute episodes. Listeners take away one big idea with simple steps to put what you learn into action. Topics focus on sales, pricing, websites, and growing a team. more

BevNET presents: The Nombase CPG podcast, a series featuring open discussions on pressing topics impacting food and beverage businesses. Each episode explores a key issue in the CPG industry, offering timely insights, tactical advice, and community discussion. Join the live podcast recording to ask your questions and share your comments directly with our guests, or catch up on past podcast episodes anytime. more

The world's most trusted IT negotiation advisors for innovative IT sourcing and risk mitigation strategies

Come fai ad uscire dalla guerra dei prezzi al ribasso per vendere meglio, di più e con più margini? Paolo Pugni, ex manager d'azienda e a capo di un team di consulenti, ti aiuterà a Vendere Valore.VISITA IL SITO > http://youmediaweb.com/venderevaloreCopyright © 2016 YouMediaWeb more

Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week. more

You're listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let's break it down with your host and sought-after slayer of bad pricing, Marcos Rivera. more

Where pricing strategy meets the real world. What actually happens when pricing theory hits a live pricing page?Where do companies get it right - and where do they quietly leave money on the table? In our new podcast, Pricing Page Unpacked , we dive into exactly that. Join Rob and Ulrik as they break down pricing pages, explore how they've evolved over time, and unpack the real impact of those changes. No scripts, no over-editing—just an honest, high-signal conversation between two pricing experts. 🎙️ What to expect: Real-world examples of pricing pages (the good, the bad, and the confusing) Sharp challenges and fresh perspectives Deep interpretation of what pricing decisions actually mean for a business Rob brings the framing, momentum, and tough questions.Ulrik brings the diagnosis, insights, and implications. Together, it's 100% pricing - unfiltered. If you care about pricing, packaging, or how companies actually communicate value… this one's for you. more

The Pricing Lady helps smart business owners price with purpose and profit with clarity. Pricing is the most powerful and underused tool in your business. Done right, it fuels growth and profitability. Done wrong, it quietly drains your success. Each episode brings you practical insights and real stories to help you make smarter pricing decisions, communicate value clearly, and build a business that pays you well. more

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of 'The Accidental Marketer' published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do. more

Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence. Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for today's retail environment. Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence. 🎙 Each episode includes: - Expert Interviews: Candid conversations with top pricing professionals and retail innovators - Case Study Analysis: Behind-the-scenes strategy breakdowns from across the industry - Actionable Takeaways: Practical insights you can apply immediately in your organization We explore the full landscape of pricing in retail — spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include: - Innovative pricing technologies and emerging trends, like AI-powered pricing platforms - Data-driven consumer behavior analysis - Strategic solutions to complex pricing challenges - Tactics to boost profit margins and market share - Pricing topics making headline news - Building and transforming pricing functions Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes — the trusted pricing podcast for anyone shaping the future of retail strategy. 🗓 New episodes drop the last week of every month. 📲 Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform. Sponsored by Competera — the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty. more

Transformational pricing insights for founders, owners and operators, using behavioral economics. Learn how to charge more, convert better, and grow without burning out. Hosted on Acast. See acast.com/privacy for more information. more

Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success.Everyone knows pricing is important. Few know how to do it right. Even fewer talk about it openly.That changes now.We bring you honest conversations with founders and business leaders about their pricing decisions. The wins, the failures, the strategies that moved the needle. No fluff, no jargon just real stories about how great companies price their products. more

The Metrics Brothers is hosted by Dave 'CAC' Kellogg and Ray 'Growth' Rike. The Metrics Brothers provides unique insights, strategies, tactics, and metrics that are relevant to AI-Native software and SaaS companies. Each 25-30 minute episode will cover a topic critical to leading a B2B software company, and chock-full of practical advice that can be introduced and applied in most Native-AI, Agentic AI, and B2B software and SaaS companies. more

Content & Cash is the podcast built for creators who are done surviving off passion alone. Powered by FlashFilm Academy, each episode breaks down the business strategies, pricing tactics, AI-driven workflows, and industry insights photographers, videographers, and filmmakers need to turn creative skill into real revenue. If you're ready to build a business, not just a portfolio, this is where your next level begins. more

How do I start an auto detailing business? What am I supposed to charge for my services? How do I get customers? Oscar shares the proven strategies and tactics he's learned over the last 9 years to turn your detailing skills and passion into a profitable business. In this podcast, you won't learn how to detail, but you'll learn everything about the detailing business side of it. more

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We've seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they're using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way. more

Robert Giebenrath ist Gründer und Geschäftsführer der RG Finance GmbH. Als externer CFO (Finanzchef) hat das Unternehmen die Zahlen diverser Wachstumsunternehmen fest im Griff.Die Themen gehen entsprechend vom optimalen Rechnungswesen über ein sauberes Controlling bis hin zur Finanzstrategie und spannenden Exits.Wenn auch du dein Unternehmen rentabel und sicher skalieren möchtest, dann bist du hier genau richtig! more

Business is hard right? But, there are two types of people. Those who struggle to implement tactics thinking that's how to grow your business. And those who focus on growing their MINDSET. At Fearless Business we focus on 3 core pillars: 1. First we nail your PRODUCT/OFFER, we teach you how to build a sustainable business doing something you love. 2. We fix your PRICING - this is mostly mindset, learning how to charge 2-3 times your current prices. 3. And finally LEAD FLOW, we show you how to get leads and convert them at your higher price point. For more information visit: https://fearless.biz and https://www.robinwaite.com more

SalesX und Innovation ist der Podcast zu den neusten Entwicklungen im Vertrieb und Innovationsmanagement. Jörg Staudacher und Patrick Stähler stellen Modelle, Ansätze und Erfahrungen aus der Praxis vor und beleuchten aktuelle Fragestellungen aus der Vertriebs- und Innovationsperspektive. SalesX und Innovation ist der wöchentliche Gedankenaustausch zweier Menschen, die sich persönlich zugetan, aber nicht immer einer Meinung sind. Immer Freitags, überall wo es Podcasts gibt. more

Welcome to The Data For Subscriptions by DigitalRoute, a podcast helping you master the business of subscription and as a service.This podcast will provide you with forward-thinking strategies, and guidance on how companies are capitalizing on the growing wave of usage-based business models. Join us and industry experts as we challenge the traditional thinking surrounding data for subscriptions and as a service.Find us on your favorite podcast app to unlock the secrets of consumption-based business models. Hosted on Acast. See acast.com/privacy for more information. more

Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad, these episodes are packed with transformational advice. more