Industry Data

Big networks own a lot of the popular shows you probably listen to. They buy successful podcasts, launch new ones, and bundle everything together for advertisers. This matters if you’re trying to buy ads across multiple shows, if you’re a creator thinking about selling your podcast, or if you just want to understand who controls … Read more

Choosing the right podcast hosting platform shapes everything from distribution reliability to monetization potential. Whether you’re launching your first episode or managing multiple shows, understanding the differences between hosting services ensures you can make an informed decision. No. Hosting Platform Free Plan Monthly Price Storage Limits Private Podcasting Distribution Support Analytics Level Best For 1 … Read more

Podcast ads work differently from display ads or social media. Listeners trust hosts, they pay attention during episodes, and they remember what they hear, but only if the ad actually fits the show. Agencies handle everything from finding the right podcasts for your brand to negotiating rates and tracking whether anyone actually bought your product. … Read more