For Businesses

If you want podcast hosts to chase you instead of the other way around, your personal branding has to do the heavy lifting for you before the email pitch even goes out. This guide will walk you through the moves that turn an unknown executive into a sought-after podcast guest, including the thought leadership strategy … Read more

A podcast interview is closer to a phone call than to a stage talk, but a lot of first-time guests prepare for it as if it were a TED Talk. That mismatch tends to show up on the recording. This guide covers public speaking tips specifically for the podcast format. The techniques come from voice … Read more

You got the booking. The host confirmed the date and sent a calendar invite. Most guests at this point do what feels natural. They jot a few bullet points about their background, skim a recent episode the night before, and tell themselves the rest will come together once the conversation starts. Sometimes it does. But … Read more

Most businesses already know podcast guesting works. You’ve heard a founder getting introduced on a show your ideal clients love. You’ve seen a competitor positioned as the trusted voice in a space you both operate in. You thought, that should be me. Getting booked is not about luck or knowing the right people. It is … Read more

Most founders who start guesting on podcasts figure out the prep before they figure out the pace. They learn what to say, how to pitch, and which shows to target. Then they do two appearances in January, nothing in February, three in March, and go quiet for the summer. By December, they’ve done a dozen … Read more