Looking to use podcast guesting as a repeatable growth channel? Learn how to choose shows, measure impact, and turn appearances into leads.
You sent your pitch. The host replied and said you sounded like a great fit. Then they asked for your media kit. You forwarded your LinkedIn URL, copied a paragraph from your website, and attached a speaker sheet from a conference you did eight months ago. Then nothing. Here is the part most business owners … Read more
You have probably heard both pieces of advice. “Start your own podcast, it builds your brand.” And also: “Just go on other people’s shows, it is faster.” Both are true. Neither one is right for every business at every stage. The comparison matters more than most people give it credit for. Choosing the wrong path … Read more