Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of 'Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.' In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour. more

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career! more

Marketing is an art. Data is a science. Together they create what we call 'Marketer's Alchemy.' Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. 'Marketer's Alchemy' - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/ more

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers. more

This show is for female entrepreneurs and health and wellness businesses to feel less overwhelmed about their digital marketing and SEO marketing for their online business. Cinthia talks to various experts about how to best approach online marketing, Google Analytics and SEO to be successful, while still staying sane. more

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers.www.dacgroup.com more

What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; 'what gets measured, gets managed.' SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat more

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world's leading marketing data and analytics company. In each episode, we'll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more information. more

Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing.We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life.Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned! more

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend. more

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today's market. In each episode, hosts from Verisk Marketing Solutions connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It's about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST. more

Can healthcare marketers achieve growth, measurement, and compliance all at once?Yes. And this show will prove it.Marketing Rounds is your routine check-up on the state and future of healthcare marketing performance. Over 14 episodes, we go inside conversations with industry-leading marketers who are turning regulation into innovation.You'll learn how to design privacy-first systems that earn trust and budget, replace attribution guesswork with clarity, and communicate insights that leadership believes in.Because when data is connected, attribution is clear, and compliance is built in from day one, marketing stops being a cost center and starts becoming a strategic driver of growth. more

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more.Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more. more

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes. more

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. more

Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact. The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world. Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.Typical questions discussed in this podcast: How is AI transforming traditional marketing strategies?What is the role of data analytics in understanding consumer behavior?What are the best practices for integrating AI into your marketing campaigns?What is the future of personalized and content marketing with AI?What are some AI success stories and case studies: Brands leading the way in AI marketing?How can we best overcome challenges in adopting AI technologies for marketing?How can we measure the ROI of AI-based marketing initiatives?How can we build a customer journey map leveraging AI insights?How can we maintain privacy, data protection and cyber security in the age of AI marketing.How can we build a skilled team to leverage AI in marketing?What is AI's influence on social media marketing strategies?What is the right balance between AI automation and the human touch in marketing?What are the limits of using AI to support Chatbots?How can young marketers leverage AI in their careers?Topics Discussed:AI MarketingData AnalyticsPredictive AnalyticsBrand StrategiesAI EthicsCreative AdvertisingMarketing ROICustomer JourneyContent MarketingChatbotsData PrivacySocial Media StrategiesSmall Business MarketingPrompt design and engineeringMain Questions:What is the difference between ChatGPT and Bard?How can Canva be used for image development?What is a Large Learning Model (LLM)?Testimonials:In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.Jamie Turner, Author, Adjunct Instructor, Speaker, and ConsultantGuy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.Sonia Serrao, Senior Director, Brand Marketing at TarkettSign up now for more episodes. more

The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.Your host Brandon White has over two decades in marketing from building his first company on solely organic SEO to working in marketing at America Online in the early days of the Internet. Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts. more

Hosted by Paul Boruta, Founder & CEO of SlingwaveJoin Paul as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.🎙️ Smarter marketing starts here → slingwave.com more

The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. more

Hosted by Becky Johnson Exploring the evolving landscape of analytics, attribution and marketing performance and expert insights, industry trends and actionable strategies. more

Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of 'big goals, tight timelines, and no room for guesswork.'From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches.Expect conversations that unpack what's actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results.Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry.Welcome to the podcast built for those who live and breathe performance. more

Cut through the noise with the B2B Performance Marketing Podcast - straight-talking insights from Louis Halton Davies & Maelien Halton at Web Marketer. Each short, punchy episode tackles real-world B2B advertising challenges, from rising CPLs and Google Ads changes to attribution chaos and CRM integration. Perfect for senior marketers looking to improve lead quality, scale results, and make sense of the data. more

'Behind the Curtain: Data, Marketing, and Entertainment' explores how data and analytics drive the marketing strategies behind your favorite movies, TV shows, and streaming content. Join us as we dive into the intersection of technology, storytelling, and audience engagement. Whether you're a marketer, data enthusiast, or entertainment fan, this podcast reveals how studios and advertisers use insights to captivate audiences and shape Hollywood's biggest hits. Tune in for exclusive interviews and the latest digital trends! more

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle. more

Conversion mysteries, solved. Ivan Pika, CRO consultant with 140+ clients and $11M+ in revenue impact, breaks down real conversion problems and analytics challenges. Learn the frameworks that diagnose drops in hours, build bulletproof tracking, and turn data into revenue. For marketers, founders, and analysts who want systematic solutions, not guesswork. more

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible. more

Marketing measurement, unpacked.Kostya Vashkevich sits down with practitioners — heads of marketing, agency operators, tracking engineers — and unpacks one specific piece of measurement infrastructure per episode. How tracking stacks actually work. What attribution gets right and where it lies. How operators build measurement that holds up under scrutiny.Operator-to-operator. 15-30 minutes. No fluff.Host: Kostya Vashkevich, Head of Marketing and former media buyer. More than 10 years working on one problem: making marketing measurement actually work.New episode every month on YouTube, Spotify, and Apple Podcasts. more

The Marketers Growth PlaybookThe Profit and Proof Podcast is for marketers and growth leaders who need to prove what actually drives results. Each episode breaks down real-world marketing decisions through the lens of marketing measurement, incrementality, attribution, marketing mix modeling (MMM), and marketing ROI.Hosted by Joie Roberts, the podcast features candid conversations with CMOs, growth leaders, and operators on what is truly driving performance and how to make decisions that stand up to scrutiny. more

Lucas and Luna scrutinize the messy reality of marketing analytics—where attribution models break, vanity metrics mislead, and campaign data never tells a clean story. Each episode picks a single measurement problem: how last-touch attribution overvalues the final click, why multi-touch models introduce their own biases, or what happens when Facebook and Google report conflicting conversion numbers. Lucas brings the technical rigor—explaining lift studies, incrementality testing, and the statistical pitfalls of small sample sizes—while Luna keeps the conversation tethered to real campaign decisions: budget reallocation, creative testing, and the trade-off between precision and speed. Together they walk through actual brand case studies (from direct-to-consumer startups to enterprise SaaS), showing which metrics mattered, which ones were noise, and how the team eventually reconciled data with strategic judgment. This is not a podcast about marketing automation hacks or growth-hacking gimmicks; it is a podcast for the analyst or manager who stares at a dashboard every morning and needs to know: What is this number actually telling me? And when can I trust it enough to act?#MarketingAnalytics #AttributionModeling #CampaignMeasurement #MarketingROI #DataDrivenMarketing #MarketingMetrics #IncrementalityTesting #MarketingAttribution #MarketingData #Analytics #MarketingPodcast #BusinessPodcast #FexingoBusiness #Business #Marketing #Podcast #DataAnalytics #MarketingStrategyKeep every episode free: buymeacoffee.com/fexingo more

Welcome to Marketing Measurement Matters, powered by Funnel. On this podcast we give our two cents on industry news and the world of marketing measurement alongside leading industry experts. Join us as we dive into topics like marketing attribution, user journey tracking, marketing mix modeling, incrementality testing and experiments, causal inference, marketing analytics and marketing intelligence. This podcast is co-hosted by Dr. Tim Wiegels, Data Leader, Tim Kreienkamp, Director Measurement & Data Science at Funnel, and János Moldvay, VP Measurement at Funnel. more

Full college courses on various marketing analytics. Each season represent a specific marketing subject. Season 1: Marketing AnalyticsSeason 2: Introduction to Marketing more

This Week in Media Measurement tracks research on how media, platforms, and marketing are measured, from social media and web analytics to campaign evaluation, audience behavior, AI-driven content, and privacy-preserving methods.Subscribe for the premium version of this podcast: https://paperboy.fm/podcasts/media-measurement/subscribe more

This podcast is hosted by Torsten Mueller-Klockmann, Marketing Science Manager at Meta. 'You're better off knowing' mirrors Marketing Scientists' objectives around the world: Permanent testing and learning, evaluating marketing impact to identify successful AND failing advertising strategies. Because you're better off knowing if you really know what you should do and shouldn't do. In this podcast, we want to talk about new or existing measurement tools and solutions and share interesting insights on advertising strategies to build a community of marketing scientists and media planners. more