{"id":7484,"date":"2026-09-24T03:09:58","date_gmt":"2026-09-24T10:09:58","guid":{"rendered":"https:\/\/www.millionpodcasts.com\/blog\/?p=7484"},"modified":"2026-09-24T03:10:00","modified_gmt":"2026-09-24T10:10:00","slug":"find-podcasts-by-audience-demographics","status":"publish","type":"post","link":"https:\/\/www.millionpodcasts.com\/blog\/find-podcasts-by-audience-demographics\/","title":{"rendered":"Find Podcasts by Audience Demographics on MillionPodcasts"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/www.millionpodcasts.com\/blog\/find-podcasts-by-audience-demographics\/\",\n      \"headline\": \"How to Find Podcasts by Audience Demographics\",\n      \"description\": \"Find podcasts by audience demographics: which listener filter to use first, how to read each show's split, and how to rank a shortlist before you pitch.\",\n      \"datePublished\": \"2026-09-24\",\n      \"dateModified\": \"2026-09-24\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Kris Cardoza\",\n        \"url\": \"https:\/\/www.millionpodcasts.com\/blog\/author\/kriscardozapvt\/\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"MillionPodcasts\",\n        \"logo\": {\n          \"@type\": \"ImageObject\",\n          \"url\": \"https:\/\/cdn.millionpodcasts.com\/assets\/product-logo\/millionpodcasts-full.svg\"\n        }\n      },\n      \"image\": \"https:\/\/cdn.millionpodcasts.com\/assets\/product-logo\/millionpodcasts-full.svg\",\n      \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/www.millionpodcasts.com\/blog\/audience-demographics-podcasts\/\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How do you see your own podcast's demographics?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Open Spotify for Creators for age, gender, and location, and YouTube Studio for your video viewers. Apple Podcasts Connect shows location but no age or gender. For job titles and income, run a short survey of your listeners.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How accurate are podcast listener demographics in a database?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"They are modeled estimates, so read them as a direction rather than a count. They are strongest for comparing shows against each other. Confirm them with the host's own analytics before a paid placement.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Why do a database and a host's numbers show different demographics?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"They often measure different groups. A host's Spotify age and gender cover Spotify listeners only, while a database estimates the whole audience. Both can be right, as section 2 explains.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What if a podcast profile has no demographic percentages?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Some profiles list Listener Type without age, income, or gender splits. Judge those shows on Listener Type, Beats, and format. Then ask the host for their numbers before any paid deal.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Should you choose a podcast by its listeners or by its size?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Listeners first, then size. A small show made up mostly of your buyers usually beats a big show that isn't. Size then helps you judge whether the price is fair.\"\n          }\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"name\": \"How to find podcasts by audience demographics\",\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Start with live, reachable shows\",\n          \"text\": \"Set Latest Episode Date to Last 30 Days. If you're pitching, tick Accepts Guests and Has Email too.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Add your defining field, then one more\",\n          \"text\": \"Follow the order in section 4, and add one Beat to keep the topic close.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Save the results to a list\",\n          \"text\": \"Name it by audience, such as High income founders US, so its purpose stays obvious.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Export with demographic columns\",\n          \"text\": \"Tick the income columns, the generation columns you need, and Female and Male Listeners. Add Monthly Estimated Listeners, Has Guest, and Email.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 5,\n          \"name\": \"Score and sort\",\n          \"text\": \"For a premium offer aimed at 30 to 45 year olds, add High income listeners to Millennials listeners. Sort the sheet from highest to lowest.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 6,\n          \"name\": \"Check the top ten by hand\",\n          \"text\": \"Keep shows that fit on at least two fields, using the bands in section 5. Listener Type and Geographic Distribution aren't export columns, so confirm both on each profile.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 7,\n          \"name\": \"Confirm before money moves\",\n          \"text\": \"For a guest pitch, the estimate is enough. For a paid read, ask the host for their Spotify age and gender split and a country breakdown.\"\n        }\n      ]\n    }\n  ]\n}\n<\/script>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,400;0,500;0,600;0,700;1,400&display=swap\" rel=\"stylesheet\">\n<style>\n\/* HEADING RESET *\/\n.mp-blog-post h2,.mp-blog-post h3,.mp-blog-post h4{font-family:'Poppins',sans-serif !important;font-weight:600 !important;text-transform:none !important;letter-spacing:normal !important;border:none !important;background:none !important;box-shadow:none !important;padding:0 !important;color:inherit !important;}\n\/* WRAPPER *\/\n.mp-blog-post{position:relative !important;padding:24px 0 56px !important;font-family:'Poppins',sans-serif !important;display:flex !important;align-items:flex-start !important;gap:44px !important;}\n\/* SIDEBAR 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blue as body links, never underlined at rest) *\/\n.mp-blog-post .mp-ol li a,.mp-blog-post .mp-table td a,.mp-blog-post .mp-faq-a a{color:#5E77FB !important;font-weight:500 !important;text-decoration:none !important;border-bottom:none !important;}\n.mp-blog-post .mp-ol li a:hover,.mp-blog-post .mp-table td a:hover,.mp-blog-post .mp-faq-a a:hover{color:#4B5FC9 !important;text-decoration:underline !important;}\n<\/style>\n<div class=\"mp-blog-post\">\n  <aside class=\"mp-sidebar\" id=\"mpSidebar\">\n    <nav class=\"mp-toc\" aria-label=\"What This Guide Covers\">\n      <strong class=\"mp-toc-label\">What This Guide Covers:<\/strong>\n      <ol class=\"mp-toc-list\">\n        <li><a href=\"#what-are-podcast-audience-demographics\">What a listener profile tells you that a show's topic can't<\/a><\/li>\n        <li><a href=\"#where-audience-data-comes-from\">Where audience data comes from for shows you don't run<\/a><\/li>\n        <li><a href=\"#filterable-listener-fields\">Which listener fields you can filter by, and on which plan<\/a><\/li>\n        <li><a href=\"#which-filter-first\">Which demographic filter to start with for your offer<\/a><\/li>\n        <li><a href=\"#read-percentage-splits\">How to read a show's percentage split without overreading it<\/a><\/li>\n        <li><a href=\"#geographic-distribution\">How to check where listeners live, not where the show records<\/a><\/li>\n        <li><a href=\"#find-podcasts-step-by-step\">How to find and rank podcasts by audience fit, step by step<\/a><\/li>\n        <li><a href=\"#faqs\">Quick answers to common podcast listener data questions<\/a><\/li>\n      <\/ol>\n    <\/nav>\n  <\/aside>\n  <article class=\"mp-article\">\n    <p class=\"mp-p\">Two shows tagged under the same Business beat can reach completely different budgets. One reaches people testing a first side hustle while still covering rent. The other reaches founders who just closed a funding round.<\/p>\n    <p class=\"mp-p\">The Business tag treats them the same, because a beat only records what a show is about. To find podcasts by audience demographics, filter a podcast database by the listener field that defines your buyer. Then read each show's percentage split before you pitch or pay.<\/p>\n    <p class=\"mp-p\">This guide shows which field to filter first, how to read the numbers, and how to rank a shortlist. Audience size is a separate question, answered in our guide to <a href=\"https:\/\/www.millionpodcasts.com\/blog\/find-out-how-many-listeners-a-podcast-has\/\" rel=\"noopener\" target=\"_blank\">finding out how many listeners a podcast has<\/a>.<\/p>\n\n    <div class=\"mp-answer-box\">\n      <span class=\"mp-answer-label\">Quick answer<\/span>\n      <p class=\"mp-answer-text\">How do you find podcasts by audience demographics? <strong>Filter a podcast database by the listener field that defines your buyer.<\/strong> Then read each show's percentage split, check where its listeners live, and confirm with the host before a paid placement.<\/p>\n      <div class=\"mp-timeline\">\n        <div class=\"mp-tl-step\"><span class=\"mp-tl-day\">Step 1<\/span><span class=\"mp-tl-label\">Filter<\/span><span class=\"mp-tl-sub\">One field that defines your buyer<\/span><\/div>\n        <div class=\"mp-tl-step\"><span class=\"mp-tl-day\">Step 2<\/span><span class=\"mp-tl-label\">Read<\/span><span class=\"mp-tl-sub\">Each show's percentage split<\/span><\/div>\n        <div class=\"mp-tl-step\"><span class=\"mp-tl-day\">Step 3<\/span><span class=\"mp-tl-label\">Locate<\/span><span class=\"mp-tl-sub\">Where listeners actually live<\/span><\/div>\n        <div class=\"mp-tl-step\"><span class=\"mp-tl-day\">Step 4<\/span><span class=\"mp-tl-label\">Confirm<\/span><span class=\"mp-tl-sub\">The host's own numbers<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"mp-cta-bar\">\n      <span>Looking for shows whose listeners match your buyer?<\/span>\n      <a href=\"https:\/\/www.millionpodcasts.com\/register?_src=mp_blog\" rel=\"noopener\" target=\"_blank\">Start a podcast shortlist free &#8594;<\/a>\n    <\/div>\n\n    <nav class=\"mp-toc mp-toc-inline\" aria-label=\"What This Guide Covers\">\n      <strong class=\"mp-toc-label\">What This Guide Covers:<\/strong>\n      <ol class=\"mp-toc-list\">\n        <li><a href=\"#what-are-podcast-audience-demographics\">What a listener profile tells you that a show's topic can't<\/a><\/li>\n        <li><a href=\"#where-audience-data-comes-from\">Where audience data comes from for shows you don't run<\/a><\/li>\n        <li><a href=\"#filterable-listener-fields\">Which listener fields you can filter by, and on which plan<\/a><\/li>\n        <li><a href=\"#which-filter-first\">Which demographic filter to start with for your offer<\/a><\/li>\n        <li><a href=\"#read-percentage-splits\">How to read a show's percentage split without overreading it<\/a><\/li>\n        <li><a href=\"#geographic-distribution\">How to check where listeners live, not where the show records<\/a><\/li>\n        <li><a href=\"#find-podcasts-step-by-step\">How to find and rank podcasts by audience fit, step by step<\/a><\/li>\n        <li><a href=\"#faqs\">Quick answers to common podcast listener data questions<\/a><\/li>\n      <\/ol>\n    <\/nav>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"what-are-podcast-audience-demographics\">1. What are podcast audience demographics?<\/h2>\n      <p class=\"mp-p\">They describe the people who listen to a show: their role, income, age, gender, and country. A show's beat describes something else entirely, its subject.<\/p>\n      <p class=\"mp-p\">The two often point in different directions. In a 2023 Digiday+ report, Adopter Media CEO Glenn Rubenstein described a client selling a sleep product. Biohackers and athletes with joint pain looked like the natural audience.<\/p>\n      <p class=\"mp-p\">His team placed it on nerd and geek culture podcasts instead, an audience he called a real discovery. No search for sleep or health shows would have surfaced them.<\/p>\n      <p class=\"mp-p\">Finding podcasts by who listens reaches buyers like those. It also cuts shows that match your subject but not your customer.<\/p>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Write your buyer down before you search: role, income band, generation, and country. A written profile stops you drifting back to topic filters.<\/p>\n      <\/div>\n    <\/section>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"where-audience-data-comes-from\">2. Where does a podcast's audience data come from?<\/h2>\n      <p class=\"mp-p\">Only a show's own team can open its Spotify, Apple, or YouTube dashboards. For shows you don't run, audience data reaches you in three ways.<\/p>\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead><tr><th>Source<\/th><th>What it gives you<\/th><th>Best for<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><strong>Podcast database<\/strong><\/td><td>Modeled estimates for millions of shows, searchable and filterable<\/td><td>Finding and comparing shows at scale<\/td><\/tr>\n            <tr><td><strong>Host's media kit<\/strong><\/td><td>The host's own figures, in the format they choose<\/td><td>Confirming fit before a paid deal<\/td><\/tr>\n            <tr><td><strong>Public signals<\/strong><\/td><td>Sponsors, guests, and reviews that hint at who listens<\/td><td>A quick sense check on a single show<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n      <p class=\"mp-p\">Each source counts a slightly different group, so their numbers rarely match exactly. Our guide to <a href=\"https:\/\/www.millionpodcasts.com\/blog\/how-to-read-a-podcast-media-kit\/\" rel=\"noopener\" target=\"_blank\">reading a podcast media kit<\/a> covers the host and public-signal routes in full.<\/p>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Use the database to build the list and the host's numbers to close the deal. Reversing that order means asking fifty hosts for data you only need from five.<\/p>\n      <\/div>\n    <\/section>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"filterable-listener-fields\">3. Which audience fields can you filter by?<\/h2>\n      <p class=\"mp-p\">In <a href=\"https:\/\/www.millionpodcasts.com\/podcasts-directory\/\" rel=\"noopener\" target=\"_blank\">MillionPodcasts<\/a>, the audience sits in its own layer, separate from beats. Four fields work as filters, and two more add context:<\/p>\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead><tr><th>Field<\/th><th>What it describes<\/th><th>Where you use it<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><strong>Listener Type<\/strong><\/td><td>The audience's role or identity, such as Entrepreneur, CEO, Educator, or Spiritual Seeker<\/td><td>As a filter, and as labels on each profile<\/td><\/tr>\n            <tr><td><strong>Listener Income<\/strong><\/td><td>The spending band: Low, Medium, or High<\/td><td>As a filter, plus a percentage split on many profiles<\/td><\/tr>\n            <tr><td><strong>Listener Age<\/strong><\/td><td>The generation, in six bands from Gen Alpha to the Silent Generation<\/td><td>As a filter, plus a percentage split on many profiles<\/td><\/tr>\n            <tr><td><strong>Listener Gender<\/strong><\/td><td>The balance: All, Predominantly Male, or Predominantly Female<\/td><td>As a filter, plus a percentage split on many profiles<\/td><\/tr>\n            <tr><td><strong>Geographic Distribution<\/strong><\/td><td>The countries where listeners live<\/td><td>On each profile as a bar chart; see <a href=\"#geographic-distribution\">section 6<\/a><\/td><\/tr>\n            <tr><td><strong>Estimated Monthly Listeners<\/strong><\/td><td>Audience size, in six bands from Nano to Celebrity<\/td><td>As a filter, to size a show before you rank it<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n      <p class=\"mp-p\">The demographic filters and Geographic Distribution start on the Starter plan, at $12 a month billed yearly. The free plan covers core filters such as date, language, beat, network, and episode length. For everything else in the sidebar, see our <a href=\"https:\/\/www.millionpodcasts.com\/blog\/millionpodcasts-complete-guide\/\" rel=\"noopener\" target=\"_blank\">complete guide to MillionPodcasts filters<\/a>.<\/p>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Browse a curated category list in the <a href=\"https:\/\/www.millionpodcasts.com\/podcasts-directory\/\" rel=\"noopener\" target=\"_blank\">MillionPodcasts podcast directory<\/a>, then open five shows you know suit your buyer. The Listener Types they share tell you which segment to filter.<\/p>\n      <\/div>\n    <\/section>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"which-filter-first\">4. Which demographic filter should you use first?<\/h2>\n      <p class=\"mp-p\">Start with the one field that defines your buyer, then add one more. A show worth pitching should fit on at least two fields.<\/p>\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead><tr><th>Your offer<\/th><th>Filter first<\/th><th>Add second<\/th><th>Why this order<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><strong>Premium or price-sensitive<\/strong><\/td><td>Listener Income<\/td><td>Listener Type<\/td><td>Income shows what the audience can spend; type shows what it spends on<\/td><\/tr>\n            <tr><td><strong>Built for a role, such as founders<\/strong><\/td><td>Listener Type<\/td><td>Listener Income<\/td><td>Type finds that role in any beat, not only the obvious one<\/td><\/tr>\n            <tr><td><strong>Tied to a life stage, such as retirement<\/strong><\/td><td>Listener Age<\/td><td>Listener Income<\/td><td>Age sets the need; income sets the realistic price point<\/td><\/tr>\n            <tr><td><strong>Designed for one gender<\/strong><\/td><td>Listener Gender<\/td><td>Listener Age<\/td><td>Gender earns a place only when the product itself is gendered<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n\n      <h4 class=\"mp-h4\">Listener Type: find the role wherever it listens<\/h4>\n      <p class=\"mp-p\">Listener Type names an audience by role or identity. A founder brings the same budget to a comedy show as to a startup show, and this field finds both.<\/p>\n      <p class=\"mp-p\">Each segment shows a live count, which sizes the pool before you commit to it. On June 9, 2026, Entrepreneur showed 100,391 shows and CEO showed 53,385.<\/p>\n\n      <h4 class=\"mp-h4\">Listener Income: can the audience afford the offer?<\/h4>\n      <p class=\"mp-p\">Listener Income answers what no topic search can: whether listeners have the money to act. A premium financial product pitched to people still building an emergency fund asks for money that isn't there yet.<\/p>\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead><tr><th>Income filter<\/th><th>Paired with<\/th><th>What you get<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><strong>High<\/strong><\/td><td>CEO<\/td><td>An audience with money and a business decision role<\/td><\/tr>\n            <tr><td><strong>High<\/strong><\/td><td>Personal Development Advocate<\/td><td>An audience with money and an interest in self-improvement<\/td><\/tr>\n            <tr><td><strong>Medium<\/strong><\/td><td>Entrepreneur<\/td><td>An audience building toward income, still short of top-tier spending<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n\n      <h4 class=\"mp-h4\">Listener Age: match the life stage<\/h4>\n      <p class=\"mp-p\">Age sets the price point and the kind of need a pitch can meet. A retirement product pitched to twenty-somethings paying off student loans asks for savings that haven't built up yet.<\/p>\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead><tr><th>Generation<\/th><th>Ages<\/th><th>Typical fit<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><strong>Gen Alpha<\/strong><\/td><td>0 to 13<\/td><td>Family products, bought by a parent<\/td><\/tr>\n            <tr><td><strong>Gen Z<\/strong><\/td><td>14 to 29<\/td><td>Entry pricing and new brands<\/td><\/tr>\n            <tr><td><strong>Millennials<\/strong><\/td><td>30 to 45<\/td><td>Peak career and family spending<\/td><\/tr>\n            <tr><td><strong>Gen X<\/strong><\/td><td>46 to 61<\/td><td>Higher price points and established buying power<\/td><\/tr>\n            <tr><td><strong>Baby Boomers<\/strong><\/td><td>62 to 80<\/td><td>Health, finance, and legacy products<\/td><\/tr>\n            <tr><td><strong>Silent Generation<\/strong><\/td><td>81 to 98<\/td><td>A small, specific audience for health and financial offers<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n\n      <h4 class=\"mp-h4\">Listener Gender: only when the product is gendered<\/h4>\n      <p class=\"mp-p\">Filter gender only when the product or message is gendered. Otherwise leave it on All, because narrowing cuts reach for no gain. Genre is a poor guide to gender balance, so read the split on each profile rather than assuming it.<\/p>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Check the live segment count before adding a second field. If the first field already returns a few hundred shows, the second turns them into a shortlist.<\/p>\n      <\/div>\n    <\/section>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"read-percentage-splits\">5. How to read a show's percentage splits<\/h2>\n      <p class=\"mp-p\">On a profile, Listeners Info names the show's Listener Types. On many shows it also splits age, income, and gender into percentages, and those shares set your priority.<\/p>\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead><tr><th>Share in your target band<\/th><th>How to treat the show<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><strong>Under 20%<\/strong><\/td><td>A bonus audience, not the main draw. Keep it only if the show fits on other grounds.<\/td><\/tr>\n            <tr><td><strong>20% to 49%<\/strong><\/td><td>A partial match. Check a second field before ranking it highly.<\/td><\/tr>\n            <tr><td><strong>50% or more<\/strong><\/td><td>A core-audience match. Prioritize it.<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n      <p class=\"mp-p\">Tighten these bands for a high-priced product. For a broad awareness push, a 30% share can be plenty.<\/p>\n      <p class=\"mp-p\">Small gaps are noise, because every split is an estimate. A 58\/42 show and a 61\/39 show point the same way. A 70\/30 and a 30\/70 point in opposite directions.<\/p>\n\n      <h4 class=\"mp-h4\">A worked example from two real profiles<\/h4>\n      <p class=\"mp-p\">Here are two small shows as their profiles read on June 9, 2026. Both reach a few hundred podcast listeners a month, yet they suit very different offers.<\/p>\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead><tr><th>Field<\/th><th>The Daily News Now! Business<\/th><th>TECH TAKES<\/th><\/tr><\/thead>\n          <tbody>\n            <tr><td><strong>Listeners Type<\/strong><\/td><td>CEO, Investor<\/td><td>Tech Enthusiast, Engineer<\/td><\/tr>\n            <tr><td><strong>Listener Age<\/strong><\/td><td>Millennials 50%, Gen X 35%, Baby Boomers 15%<\/td><td>Millennials 55%, Gen X 45%<\/td><\/tr>\n            <tr><td><strong>Listener Income<\/strong><\/td><td>Low 15%, Medium 55%, High 30%<\/td><td>Low 10%, Medium 50%, High 40%<\/td><\/tr>\n            <tr><td><strong>Frequency<\/strong><\/td><td>168 episodes a week<\/td><td>1 episode a week<\/td><\/tr>\n            <tr><td><strong>Avg. episode length<\/strong><\/td><td>2 minutes<\/td><td>47 minutes<\/td><\/tr>\n            <tr><td><strong>Estimated listeners<\/strong><\/td><td>356 a month<\/td><td>265 a month<\/td><\/tr>\n            <tr><td><strong>Has Guest<\/strong><\/td><td>No<\/td><td>Yes<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n      <p class=\"mp-p\">Say you sell a premium tool to technical buyers. TECH TAKES has the larger high-income share, 40% against 30%, and it books guests. The other show posts 168 two-minute episodes a week and takes no guests.<\/p>\n      <p class=\"mp-p\">Neither crosses 50% on high income, so income alone makes neither a core match. Listener Type is the second field that earns TECH TAKES its place on a technical shortlist.<\/p>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Record each split beside the show name as you review. Ranking from memory is how a 30% show ends up above a 40% one.<\/p>\n      <\/div>\n    <\/section>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"geographic-distribution\">6. Where listeners live, not where the show records<\/h2>\n      <p class=\"mp-p\">On June 9, 2026, WSJ Tech News Briefing listed its location as New York, United States. Its Geographic Distribution put 73% of listeners in the US and 3% in India. A US launch fits that audience; an India campaign would reach a sliver.<\/p>\n      <p class=\"mp-p\">Location records where a show is based, while Geographic Distribution records where its listeners live. Check them in this order:<\/p>\n      <ol class=\"mp-ol\">\n        <li><strong>Location:<\/strong> where the show is based.<\/li>\n        <li><strong>Geographic Distribution:<\/strong> where the audience lives, read from the profile's bar chart.<\/li>\n        <li><strong>Apple review counts:<\/strong> the home-market count against the global total, as a quick second signal. WSJ Tech News Briefing showed 1,559 US reviews out of 2,157 globally.<\/li>\n      <\/ol>\n      <p class=\"mp-p\">When the two disagree, the audience wins. That quick audience analysis keeps a market campaign aimed at listeners, not at the host's home city.<\/p>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Don't treat the Location filter as audience geography. It filters where shows are based, so confirm Geographic Distribution on every shortlisted profile.<\/p>\n      <\/div>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Key Takeaway<\/span>\n        <p class=\"mp-p\">A beat tells you which audience a show was made for. Its demographics and geography tell you who actually hears it. Check both before you spend a contact unlock.<\/p>\n      <\/div>\n    <\/section>\n\n    <div class=\"mp-cta\">\n      <p class=\"mp-cta-title\">Build the audience-matched shortlist this guide runs on<\/p>\n      <p class=\"mp-cta-text\">Search 3M+ podcasts and filter by listener type, income, age, and gender. Unlock verified host, producer, and booker emails, then export the list with its demographic columns to CSV or Excel. Demographic filters start on the Starter plan.<\/p>\n      <a class=\"mp-cta-btn\" href=\"https:\/\/www.millionpodcasts.com\/register?_src=mp_blog\" rel=\"noopener\" target=\"_blank\">Create your free account &#8594;<\/a>\n    <\/div>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"find-podcasts-step-by-step\">7. How to find podcasts by audience demographics<\/h2>\n      <p class=\"mp-p\">This is the full demographic audience analysis, from first filter to confirmed shortlist. Run it in order, because each step removes shows before you spend a contact unlock.<\/p>\n      <ol class=\"mp-ol\">\n        <li><strong>Start with live, reachable shows.<\/strong> Set Latest Episode Date to Last 30 Days. If you're pitching, tick Accepts Guests and Has Email too.<\/li>\n        <li><strong>Add your defining field, then one more.<\/strong> Follow the order in <a href=\"#which-filter-first\">section 4<\/a>, and add one Beat to keep the topic close.<\/li>\n        <li><strong>Save the results to a list.<\/strong> Name it by audience, such as High income founders US, so its purpose stays obvious.<\/li>\n        <li><strong>Export with demographic columns.<\/strong> Tick the income columns, the generation columns you need, and Female and Male Listeners. Add Monthly Estimated Listeners, Has Guest, and Email.<\/li>\n        <li><strong>Score and sort.<\/strong> For a premium offer aimed at 30 to 45 year olds, add High income listeners to Millennials listeners. Sort the sheet from highest to lowest.<\/li>\n        <li><strong>Check the top ten by hand.<\/strong> Keep shows that fit on at least two fields, using the bands in <a href=\"#read-percentage-splits\">section 5<\/a>. Listener Type and Geographic Distribution aren't export columns, so confirm both on each profile.<\/li>\n        <li><strong>Confirm before money moves.<\/strong> For a guest pitch, the estimate is enough. For a paid read, ask the host for their Spotify age and gender split and a country breakdown.<\/li>\n      <\/ol>\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Re-export the list before each campaign instead of reusing last quarter's file. Estimates update, and an old sheet ranks an old audience.<\/p>\n      <\/div>\n      <p class=\"mp-p\">Placing yourself or a client as a guest? Lead with Listener Type, then use our guide to <a href=\"https:\/\/www.millionpodcasts.com\/blog\/podcast-outreach-with-millionpodcasts\/\" rel=\"noopener\" target=\"_blank\">getting booked as a podcast guest<\/a>. Buying a sponsorship instead? Lead with Listener Income, and confirm it against the host's own numbers.<\/p>\n      <p class=\"mp-p\">Your smallest next step takes under 30 minutes. Pick one offer, run steps 1 and 2 on one niche, and count the shows that clear 50%.<\/p>\n    <\/section>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"faqs\">8. Podcast listener demographics questions, answered<\/h2>\n      <p class=\"mp-faq-q\">How do you see your own podcast's demographics?<\/p>\n      <p class=\"mp-faq-a\">Open Spotify for Creators for age, gender, and location, and YouTube Studio for your video viewers. Apple Podcasts Connect shows location but no age or gender. For job titles and income, run a short survey of your listeners.<\/p>\n      <p class=\"mp-faq-q\">How accurate are podcast listener demographics in a database?<\/p>\n      <p class=\"mp-faq-a\">They are modeled estimates, so read them as a direction rather than a count. They are strongest for comparing shows against each other. Confirm them with the host's own analytics before a paid placement.<\/p>\n      <p class=\"mp-faq-q\">Why do a database and a host's numbers show different demographics?<\/p>\n      <p class=\"mp-faq-a\">They often measure different groups. A host's Spotify age and gender cover Spotify listeners only, while a database estimates the whole audience. Both can be right, as <a href=\"#where-audience-data-comes-from\">section 2<\/a> explains.<\/p>\n      <p class=\"mp-faq-q\">What if a podcast profile has no demographic percentages?<\/p>\n      <p class=\"mp-faq-a\">Some profiles list Listener Type without age, income, or gender splits. Judge those shows on Listener Type, Beats, and format. Then ask the host for their numbers before any paid deal.<\/p>\n      <p class=\"mp-faq-q\">Should you choose a podcast by its listeners or by its size?<\/p>\n      <p class=\"mp-faq-a\">Listeners first, then size. A small show made up mostly of your buyers usually beats a big show that isn't. Size then helps you judge whether the price is fair.<\/p>\n    <\/section>\n\n    <section>\n      <h2 class=\"mp-h2\" id=\"references\">References<\/h2>\n      <hr class=\"mp-references-divider\">\n      <span class=\"mp-ref-item\">Digiday+ Research with Sounds Profitable. (July 2023). The current state of podcast ad spending and strategies. <a href=\"https:\/\/digiday.com\/podcasts\/digiday-research-podcasts-draw-devoted-audiences-but-ad-spending-lags\/\" rel=\"nofollow noreferrer noopener\" target=\"_blank\">https:\/\/digiday.com\/podcasts\/digiday-research-podcasts-draw-devoted-audiences-but-ad-spending-lags\/<\/a><\/span>\n      <span class=\"mp-ref-item\">MillionPodcasts. (June 2026). Listeners Type segment counts and show profiles, captured June 9, 2026. <a href=\"https:\/\/www.millionpodcasts.com\/\" rel=\"noopener\" target=\"_blank\">https:\/\/www.millionpodcasts.com\/<\/a><\/span>\n      <span class=\"mp-ref-item\">MillionPodcasts. (June 2026). Plans and Pricing. <a href=\"https:\/\/www.millionpodcasts.com\/pricing\" rel=\"noopener\" target=\"_blank\">https:\/\/www.millionpodcasts.com\/pricing<\/a><\/span>\n    <\/section>\n\n    <button class=\"mp-toc-fab\" type=\"button\" aria-label=\"What This Guide Covers\" aria-expanded=\"false\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"8\" y1=\"6\" x2=\"21\" y2=\"6\"\/><line x1=\"8\" y1=\"12\" x2=\"21\" y2=\"12\"\/><line x1=\"8\" y1=\"18\" x2=\"21\" y2=\"18\"\/><line x1=\"3\" y1=\"6\" x2=\"3.01\" y2=\"6\"\/><line x1=\"3\" y1=\"12\" x2=\"3.01\" y2=\"12\"\/><line x1=\"3\" y1=\"18\" x2=\"3.01\" y2=\"18\"\/><\/svg>\n    <\/button>\n    <nav class=\"mp-toc mp-toc-fab-panel\" aria-label=\"What This Guide Covers\">\n      <strong class=\"mp-toc-label\">What This Guide Covers:<\/strong>\n      <ol class=\"mp-toc-list\">\n        <li><a href=\"#what-are-podcast-audience-demographics\">What a listener profile tells you that a show's topic can't<\/a><\/li>\n        <li><a href=\"#where-audience-data-comes-from\">Where audience data comes from for shows you don't run<\/a><\/li>\n        <li><a href=\"#filterable-listener-fields\">Which listener fields you can filter by, and on which plan<\/a><\/li>\n        <li><a href=\"#which-filter-first\">Which demographic filter to start with for your offer<\/a><\/li>\n        <li><a href=\"#read-percentage-splits\">How to read a show's percentage split without overreading it<\/a><\/li>\n        <li><a href=\"#geographic-distribution\">How to check where listeners live, not where the show records<\/a><\/li>\n        <li><a href=\"#find-podcasts-step-by-step\">How to find and rank podcasts by audience fit, step by step<\/a><\/li>\n        <li><a href=\"#faqs\">Quick answers to common podcast listener data questions<\/a><\/li>\n      <\/ol>\n    <\/nav>\n  <\/article>\n<\/div>\n<script>\n(function(){\n  function mpEase(t,b,c,d){t\/=d\/2;if(t<1)return c\/2*t*t+b;t--;return -c\/2*(t*(t-2)-1)+b;}\n  function mpScrollTo(el,dur){var s=window.pageYOffset,d=el.getBoundingClientRect().top+window.pageYOffset-90,dist=d-s,t=null;function step(now){if(!t)t=now;var e=now-t;window.scrollTo(0,mpEase(e,s,dist,dur));if(e<dur)requestAnimationFrame(step);else window.scrollTo(0,d);}requestAnimationFrame(step);}\n  var links=document.querySelectorAll('.mp-toc-list a[href^=\"#\"]');\n  for(var i=0;i<links.length;i++){links[i].addEventListener('click',function(e){e.preventDefault();var id=this.getAttribute('href').substring(1);var target=document.getElementById(id);if(target){history.pushState(null,'','#'+id);mpScrollTo(target,700);}});}\n  var IC='<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"9\" y=\"2\" width=\"13\" 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