{"id":4017,"date":"2026-05-14T05:38:39","date_gmt":"2026-05-14T12:38:39","guid":{"rendered":"https:\/\/www.millionpodcasts.com\/blog\/?p=4017"},"modified":"2026-07-09T02:55:53","modified_gmt":"2026-07-09T09:55:53","slug":"podcast-guesting-find-the-best-marketing-guests","status":"publish","type":"post","link":"https:\/\/www.millionpodcasts.com\/blog\/podcast-guesting-find-the-best-marketing-guests\/","title":{"rendered":"How to Find the Best Guests for Your Marketing Podcast 2026"},"content":{"rendered":"\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"@id\": \"https:\/\/www.millionpodcasts.com\/blog\/podcast-guesting-find-the-best-marketing-guests\/\",\n      \"headline\": \"How to Find Podcast Guests for Your Marketing Show (7 Proven Sources)\",\n      \"description\": \"Find podcast guests for your marketing show using 7 sourcing methods, a 9-point vetting checklist, and 3 outreach templates that get replies from real marketing experts.\",\n      \"datePublished\": \"2026-04-29\",\n      \"dateModified\": \"2026-07-09\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Kris Cardoza\",\n        \"url\": \"https:\/\/www.millionpodcasts.com\/\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"MillionPodcasts\",\n        \"logo\": {\n          \"@type\": \"ImageObject\",\n          \"url\": \"https:\/\/cdn.millionpodcasts.com\/assets\/product-logo\/millionpodcasts-full.svg\"\n        }\n      },\n      \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/www.millionpodcasts.com\/blog\/podcast-guesting-find-the-best-marketing-guests\/\"\n      },\n      \"image\": \"https:\/\/cdn.millionpodcasts.com\/assets\/product-logo\/millionpodcasts-full.svg\"\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How do you find podcast guests for a marketing show?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"The seven most reliable sources are podcast databases, LinkedIn content search, and conference speaker rosters. Also check publications, past guest referrals, agency networks, and guest-matching platforms. Start with a podcast database to identify fellow marketing podcast hosts. They are experienced on a microphone, have an audience to bring, and the relationship is naturally reciprocal.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What makes a good marketing podcast guest?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"A good marketing podcast guest owns at least one measurable result they personally led. That means a specific campaign outcome, a documented growth figure, or a named product launch. 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Follow up once, one week later, with a three-sentence message.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"How many guests should a marketing podcast book per month?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Book two to four guests per month as a starting target, maintaining a four to six week buffer of confirmed recordings. A buffer prevents scheduling gaps when guests need to move. It also gives you time to adjust the calendar based on what your analytics show.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"What should you do when a confirmed podcast guest cancels?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"Keep a warm bench of three to five vetted candidates who have expressed interest but are not yet scheduled. When a guest cancels, move the earliest available bench candidate into the slot. If the bench is empty, record a solo episode or a shorter update rather than delaying your publishing schedule.\"\n          }\n        }\n      ]\n    },\n    {\n      \"@type\": \"HowTo\",\n      \"name\": \"How to vet a podcast guest for a marketing show\",\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 1,\n          \"name\": \"Search prior podcast appearances\",\n          \"text\": \"Look up the candidate in a podcast database. Two or more prior guest appearances indicate comfort on a microphone. If none exist, schedule a 15-minute pre-call instead of passing on them.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 2,\n          \"name\": \"Listen to one full prior interview\",\n          \"text\": \"Listen for named campaigns, specific numbers, and original frameworks. Generic advice is a disqualifier. Note whether the candidate tells stories or delivers bullet points.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 3,\n          \"name\": \"Verify one measurable result they personally own\",\n          \"text\": \"Look for a specific campaign outcome, a documented growth figure, or a named product launch they led. Vague claims about scaling brands without specifics are a warning sign.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 4,\n          \"name\": \"Read their last 10 LinkedIn posts\",\n          \"text\": \"Look for experience-backed specifics, not aggregated advice. A post citing a specific test they ran beats a post summarising an industry report.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 5,\n          \"name\": \"Check consistency over time\",\n          \"text\": \"One high-engagement post proves nothing. Someone publishing grounded, useful content for six or more months is a stronger indicator of real depth.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 6,\n          \"name\": \"Confirm sub-discipline fit\",\n          \"text\": \"The guest's expertise area should match your episode calendar for the booking period. A mismatch creates audience friction.\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"position\": 7,\n          \"name\": \"Look for a clear point of view\",\n          \"text\": \"Guests who hedge everything produce forgettable episodes. 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.mp-sidebar{display:none !important;}.mp-blog-post .mp-article{width:100% !important;}.mp-blog-post .mp-toc-inline{display:block !important;margin:0 0 32px 0 !important;}.mp-blog-post .mp-toc-fab.mp-fab-visible{display:inline-flex !important;}.mp-blog-post .mp-toc-fab-panel.mp-fab-open{display:block !important;}.mp-blog-post .mp-h2{font-size:20px !important;line-height:30px !important;}.mp-blog-post .mp-h4{font-size:16px !important;line-height:24px !important;}.mp-blog-post .mp-tl-step{flex:1 1 100% !important;}}\n@media(max-width:480px){.mp-blog-post .mp-h2{font-size:18px !important;line-height:27px !important;}.mp-blog-post .mp-h4{font-size:15px !important;}.mp-blog-post .mp-cta{padding:22px 20px !important;}}\n\/* ADD-ON: mp-ol (declared once) *\/\n.mp-blog-post .mp-ol{list-style:none !important;counter-reset:mp-ol !important;padding:0 !important;margin:0 0 20px 0 !important;}\n.mp-blog-post .mp-ol li{counter-increment:mp-ol !important;position:relative !important;padding-left:30px 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<strong class=\"mp-toc-label\">What This Guide Covers:<\/strong>\n      <ol class=\"mp-toc-list\">\n        <li><a href=\"#wrong-guest-costs\">Why booking the wrong marketing guest is so costly<\/a><\/li>\n        <li><a href=\"#define-right-guest\">How do you define the right guest for your show?<\/a><\/li>\n        <li><a href=\"#seven-places-find-guests\">7 places to find podcast guests for your show<\/a><\/li>\n        <li><a href=\"#vetting-checklist\">The 9-point vetting checklist<\/a><\/li>\n        <li><a href=\"#email-templates\">Three email templates that get a yes<\/a><\/li>\n        <li><a href=\"#guests-as-allies\">Turn each guest into a long-term referral source<\/a><\/li>\n        <li><a href=\"#track-guest-performance\">Which guest types move your download numbers<\/a><\/li>\n        <li><a href=\"#faq\">Questions about finding podcast guests, answered<\/a><\/li>\n      <\/ol>\n    <\/nav>\n  <\/aside>\n\n  <article class=\"mp-article\">\n\n    <p class=\"mp-p\">Most marketing podcast hosts spend more time chasing the wrong guests than building a system to find the right ones. The guest you book determines whether a listener finishes your episode or taps out three minutes in. To find podcast guests worth booking, filter a podcast database to active marketing shows in your niche. Approach their hosts as guest candidates, then vet every one with a checklist before you pitch.<\/p>\n\n    <p class=\"mp-p\">Marketing is one of the harder beats to host well. Your listeners are practitioners who work in this field daily, and they spot generic advice quickly. A guest speaking from real campaigns, with specific numbers they personally owned, can carry an entire episode. A guest recycling conventional frameworks will lose your audience before the halfway mark.<\/p>\n\n    <p class=\"mp-p\">This guide covers seven sourcing methods, a nine-point vetting checklist, three outreach templates, and a post-recording follow-up system. It also covers which guest types actually drive downloads over time. If you are also working out the foundations of <a href=\"https:\/\/www.millionpodcasts.com\/blog\/podcast-for-business-guest-sponsor-or-launch-your-own\/\" rel=\"noopener\" target=\"_blank\">building a marketing podcast as a business<\/a><!-- verify slug before publishing -->, start there first. Come back here for the guest sourcing layer.<\/p>\n\n    <div class=\"mp-answer-box\">\n      <span class=\"mp-answer-label\">Quick answer<\/span>\n      <p class=\"mp-answer-text\">How do you find podcast guests for a marketing show? <strong>Filter a podcast database to marketing shows in your niche, approach their hosts as guests, and vet every candidate before you pitch.<\/strong> Supplement with LinkedIn content search, conference speaker rosters, and past guest referrals. The full sourcing pipeline takes under three hours to build and compounds as each guest refers the next.<\/p>\n    <\/div>\n\n    <div class=\"mp-cta-bar\">\n      <span>Filter 379.7K podcasts that accept guests and unlock verified emails to book co-hosts in your niche as guests on your show.<\/span>\n      <a href=\"https:\/\/www.millionpodcasts.com\/register?_src=mp_blog\" rel=\"noopener\" target=\"_blank\">Search free &#8594;<\/a>\n    <\/div>\n\n    <nav class=\"mp-toc mp-toc-inline\" aria-label=\"What This Guide Covers\">\n      <strong class=\"mp-toc-label\">What This Guide Covers:<\/strong>\n      <ol class=\"mp-toc-list\">\n        <li><a href=\"#wrong-guest-costs\">Why booking the wrong marketing guest is so costly<\/a><\/li>\n        <li><a href=\"#define-right-guest\">How do you define the right guest for your show?<\/a><\/li>\n        <li><a href=\"#seven-places-find-guests\">7 places to find podcast guests for your show<\/a><\/li>\n        <li><a href=\"#vetting-checklist\">The 9-point vetting checklist<\/a><\/li>\n        <li><a href=\"#email-templates\">Three email templates that get a yes<\/a><\/li>\n        <li><a href=\"#guests-as-allies\">Turn each guest into a long-term referral source<\/a><\/li>\n        <li><a href=\"#track-guest-performance\">Which guest types move your download numbers<\/a><\/li>\n        <li><a href=\"#faq\">Questions about finding podcast guests, answered<\/a><\/li>\n      <\/ol>\n    <\/nav>\n\n    <!-- SECTION 1 -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"wrong-guest-costs\">1. Why booking the wrong marketing guest is so costly<\/h2>\n\n      <p class=\"mp-p\">A single weak guest can cost you more than one bad episode. When a listener concludes that your show books guests who recycle advice, they rarely give it another chance. Marketing audiences are especially unforgiving because they work in this space every day. They spot generic content within the first ten minutes.<\/p>\n\n      <p class=\"mp-p\">The problem accumulates over time. A show that consistently books credible, specific guests builds a reputation that attracts better guests. A show that books generic guests builds a different reputation. Your guest selection is a brand decision that compounds with every episode you publish.<\/p>\n\n      <p class=\"mp-p\">Of the 3M+ podcasts tracked by a database like <a href=\"https:\/\/www.millionpodcasts.com\/\" rel=\"noopener\" target=\"_blank\">MillionPodcasts<\/a>, 379.7K actively accept guests. The supply of available voices is large. The supply of voices worth booking is considerably smaller. Your job is to close that gap before you pitch, not after.<\/p>\n\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Add a single column to your guest spreadsheet: \"Would you book again?\" Answer it within 48 hours of each episode going live. Over 15 to 20 episodes, that column reveals patterns no instinct will catch. It tells you exactly which sourcing method to prioritise and which to drop.<\/p>\n      <\/div>\n    <\/section>\n\n    <!-- SECTION 2 -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"define-right-guest\">2. How do you define the right guest for your show?<\/h2>\n\n      <p class=\"mp-p\">Most hosts start searching before they have a usable filter. The result is a long list of impressive-sounding people who are wrong for this specific audience. Three questions, answered before you open a single database or inbox, prevent most of that wasted effort.<\/p>\n\n      <p class=\"mp-colon-intro\">Lock in answers to all three before you build any list:<\/p>\n\n      <div class=\"mp-table-wrapper\">\n        <table class=\"mp-table\">\n          <thead>\n            <tr>\n              <th>Filter<\/th>\n              <th>What it means<\/th>\n              <th>Example<\/th>\n            <\/tr>\n          <\/thead>\n          <tbody>\n            <tr>\n              <td><strong>The audience you serve<\/strong><\/td>\n              <td>Your filter must match your listener's actual role and problem, not your ambition about who they might become. A B2B SaaS show needs guests fluent in pipeline math and demand generation. A creator-economy show needs operators who have built from zero.<\/td>\n              <td>Crossing the wires means booking a brand strategist for an audience that wants ABM tactics. It satisfies nobody.<\/td>\n            <\/tr>\n            <tr>\n              <td><strong>The sub-discipline you cover<\/strong><\/td>\n              <td>SEO, paid media, brand, lifecycle, content, partnerships, growth, PR, community, and product marketing are each a separate world with its own experts and vocabulary.<\/td>\n              <td>A guest who built a paid acquisition machine cannot speak credibly to an SEO-focused audience on technical questions.<\/td>\n            <\/tr>\n            <tr>\n              <td><strong>The guest tier you can credibly book today<\/strong><\/td>\n              <td>There is a hierarchy: rising practitioners with sharp opinions, mid-career operators running real budgets, agency founders, in-house heads of marketing at recognised brands, and headline names with books and keynote circuits.<\/td>\n              <td>A 20-episode show with a small audience is unlikely to land the author of a bestselling marketing book. Start one tier below your ambition and build the track record first.<\/td>\n            <\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n\n      <p class=\"mp-p\">The tier question is the one most hosts resist. Booking one level below your ambition actually produces stronger episodes because the guest has more to prove and less to protect. Audiences also build trust more easily with a practitioner who shares specific failures. A polished keynote speaker is a harder sell to an audience of working marketers.<\/p>\n    <\/section>\n\n    <!-- SECTION 3 -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"seven-places-find-guests\">3. 7 places to find podcast guests for your show<\/h2>\n\n      <h4 class=\"mp-h4\">Podcast databases<\/h4>\n\n      <p class=\"mp-p\">Fellow marketing podcast hosts make some of the best guests you can book. They are already comfortable on a microphone, have an audience to bring, and understand interview rhythm from the other side. Booking a fellow host is also the fastest path to a reciprocal cross-promotion arrangement.<\/p>\n\n      <p class=\"mp-p\"><a href=\"https:\/\/www.millionpodcasts.com\/\" rel=\"noopener\" target=\"_blank\">MillionPodcasts<\/a> lets you filter 3M+ shows to every active marketing podcast in your sub-niche. You can check each host's reach and listener demographics, then export a contact-ready shortlist in minutes. The \"accepts guests\" filter surfaces hosts already open to appearing on other shows.<\/p>\n\n      <p class=\"mp-p\">That removes the cold-start problem from your first outreach. <a href=\"https:\/\/blog.feedspot.com\/marketing_podcasts\/\" rel=\"noopener\" target=\"_blank\">FeedSpot's marketing podcast rankings<\/a> surface the most-reviewed and highest-rated shows in the space. Use it to identify established hosts worth approaching first.<\/p>\n\n      <h4 class=\"mp-h4\">LinkedIn content search<\/h4>\n\n      <p class=\"mp-p\">LinkedIn is the obvious place to find marketers, but the obvious approach gives you the wrong results. Searching \"marketing expert\" surfaces hundreds of self-described gurus with nothing specific behind the label. Search for content instead.<\/p>\n\n      <p class=\"mp-p\">Filter posts by topic and recency, then look at who generates genuine engagement from peers. Read at least ten posts before you make contact. Consistency matters more than virality: one high-engagement post is not evidence of real depth. Six months of grounded, experience-backed publishing is.<\/p>\n\n      <p class=\"mp-p\">Once you have someone shortlisted, find a specific angle or contradiction in their recent work. Reference it directly in your outreach. That one detail turns a cold message into something that reads as intentional rather than templated.<\/p>\n\n      <h4 class=\"mp-h4\">Books, Substacks, and trade publications<\/h4>\n\n      <p class=\"mp-p\">Browse the marketing sections of major book retailers sorted by recent publication date and check the author bios. Writers who consistently publish original marketing frameworks, campaign-backed analysis, or contrarian positions in public are easier to evaluate before you reach out. They are already making the argument, which gives you something specific to reference.<\/p>\n\n      <p class=\"mp-p\">Apply the same filter to Substack writers with growing paid subscriber counts. Contributors to trade publications in your vertical have cleared at least one editorial bar, which serves as a useful pre-screen. Prioritise writers who share their own original thinking, not those who aggregate what others have already said.<\/p>\n\n      <h4 class=\"mp-h4\">Conference speaker rosters<\/h4>\n\n      <p class=\"mp-p\">Marketing conferences vet speakers more rigorously than most podcasts do. Events like INBOUND, Content Marketing World, B2B Marketing Exchange, and MozCon publish their full speaker lists publicly. Those rosters are pre-screened groups of people whose credentials cleared an event committee.<\/p>\n\n      <p class=\"mp-p\">Pull the last two years of speakers from three or four conferences in your niche. Drop the names into a spreadsheet. That one afternoon gives you 200-plus qualified candidates before you open a single search engine.<\/p>\n\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Speakers from two years ago are often more productive leads than current rosters. They have had time to implement what they presented and usually have fresher, data-backed results to share now. Current speakers are also competing for the same podcast slots simultaneously, which lowers your acceptance rate.<\/p>\n      <\/div>\n\n      <h4 class=\"mp-h4\">Past guest referrals<\/h4>\n\n      <p class=\"mp-p\">The highest-converting source of new guests is a question you ask at the end of every interview. Ask it every time without exception.<\/p>\n\n      <div class=\"mp-template-card\">\n        <span class=\"mp-template-label\">Script<\/span>\n        <p>Before we wrap, two quick things. First, who in the marketing space should I be talking to next? One or two names from your circle would be genuinely helpful. Second, if any of them would benefit from a quick intro email on my behalf, I would really appreciate that.<\/p>\n      <\/div>\n\n      <p class=\"mp-p\">Guests give you names on the spot and a meaningful portion follow up with actual introductions. That introduction converts at a far higher rate than any cold outreach you will send. The trust of a shared connection transfers immediately.<\/p>\n\n      <h4 class=\"mp-h4\">Agency networks and Slack communities<\/h4>\n\n      <p class=\"mp-p\">Boutique marketing agencies carry strategists, heads of growth, and creative directors who think about execution every day. They are usually not on the podcast circuit yet, so your audience has likely not heard their perspective before. Reach them directly through agency websites or partner relations contacts.<\/p>\n\n      <p class=\"mp-p\">Slack communities like Demand Curve, Superpath for content marketers, and Online Geniuses are dense with serious practitioners. Contribute before you ask. The introductions arrive naturally once you have added real value for a few weeks.<\/p>\n\n      <h4 class=\"mp-h4\">Guest-matching platforms<\/h4>\n\n      <p class=\"mp-p\">Platforms like PodMatch are useful for filling slots on a tight schedule. Treat them as a supplement to a hand-curated list, not a replacement for one. The guests who use matching platforms are already open to appearances, which speeds up the booking process considerably. Always vet every candidate thoroughly before you commit to a booking date.<\/p>\n\n      <p class=\"mp-p\">In 2026, AI platforms surface experts by topical frequency rather than keyword density. Regular guests on 10 to 15 shows in the same narrow topic begin appearing as recommended authorities in AI-generated search results. Check whether a candidate shows up when you prompt an AI assistant with questions about their niche. It is an imperfect but fast signal of whether they have built genuine domain authority.<\/p>\n    <\/section>\n\n    <!-- PRIMARY CTA -->\n    <div class=\"mp-cta\">\n      <p class=\"mp-cta-title\">Build your dream guest shortlist<\/p>\n      <p class=\"mp-cta-text\">MillionPodcasts indexes 3M+ shows, with 379.7K shows that accept guests and 27.2K shows with the \"Marketing\" beat. Filter by audience size, listener demographics, and more. Unlock verified host emails, save your shortlist, and export it to your outreach tool.<\/p>\n      <a class=\"mp-cta-btn\" href=\"https:\/\/www.millionpodcasts.com\/register?_src=mp_blog\" rel=\"noopener\" target=\"_blank\">Find marketing podcast guests &#8594;<\/a>\n    <\/div>\n\n    <!-- SECTION 4 -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"vetting-checklist\">4. The 9-point vetting checklist<\/h2>\n\n      <p class=\"mp-p\">Vetting is not optional. A credible-looking guest who speaks in generalities on mic will cost you months of earned listener trust. Run every candidate through these nine checks before you write a single word of outreach.<\/p>\n\n      <ol class=\"mp-ol\">\n        <li><strong>Search their prior podcast appearances.<\/strong> Two or more prior guest spots indicate comfort on a microphone and familiarity with interview format. If you find none, offer a 15-minute pre-call first rather than passing on them entirely.<\/li>\n        <li><strong>Listen to one full prior interview.<\/strong> Listen for named campaigns, specific numbers, and original frameworks. Generic advice is a disqualifier. Note whether they tell stories with real stakes or deliver bullet points without context.<\/li>\n        <li><strong>Verify one measurable result they personally own.<\/strong> Look for a specific campaign outcome, a documented growth figure, or a named product launch they led. Vague claims about scaling brands without specifics are a warning sign worth taking seriously.<\/li>\n        <li><strong>Read their last 10 LinkedIn posts.<\/strong> Look for experience-backed specifics, not aggregated advice from others' work. A post citing a specific test they ran beats a post summarising an industry report they read.<\/li>\n        <li><strong>Check consistency over time, not just one viral post.<\/strong> One high-engagement post proves nothing. Someone publishing grounded, useful content across six or more months is a far stronger indicator of real depth.<\/li>\n        <li><strong>Confirm sub-discipline fit with your episode calendar.<\/strong> The guest's area of expertise (SEO, paid, brand, lifecycle, content, partnerships) must match the episodes you are scheduling. A mismatch creates audience friction that shows up in your retention data.<\/li>\n        <li><strong>Look for a clear, defensible point of view.<\/strong> Guests who hedge everything produce forgettable episodes. Find the candidate who holds a position that challenges conventional advice or sharpens it meaningfully. Your listeners should not have heard this take before.<\/li>\n        <li><strong>Gauge cross-promotion potential.<\/strong> Check LinkedIn follower count and average post engagement as a rough proxy for audience overlap. A guest with an engaged niche following is often more valuable than one with a large but passive one.<\/li>\n        <li><strong>Confirm availability within your booking window.<\/strong> Ask directly in your first outreach whether the candidate can record within your schedule. Assuming availability wastes research time on both sides.<\/li>\n      <\/ol>\n\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">If a candidate has no prior podcast appearances but passes the other eight checks, offer a pre-call. Treat it as a genuine conversation, not a test. Some of the most compelling guests have never appeared on a show before. Their perspective has not been flattened by repeated bookings.<\/p>\n        <p class=\"mp-p\">For more on <a href=\"https:\/\/www.millionpodcasts.com\/blog\/podcast-production-tips-for-guests-on-different-devices\/\" rel=\"noopener\" target=\"_blank\">setting guests up for a clean recording<\/a><!-- verify slug before publishing -->, see the production tips guide.<\/p>\n      <\/div>\n    <\/section>\n\n    <!-- SECTION 5 -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"email-templates\">5. Three email templates that get a yes<\/h2>\n\n      <p class=\"mp-p\">Marketing executives receive dozens of generic podcast pitches every week. Most are disqualified in the subject line or the first sentence. These three templates are designed to get through that filter and land a reply from a real expert.<\/p>\n\n      <h4 class=\"mp-h4\">Initial pitch<\/h4>\n\n      <div class=\"mp-template-card\">\n        <span class=\"mp-template-label\">Email Template<\/span>\n        <p><strong>Subject:<\/strong> Guest invite for [Show Name] on [specific topic]<\/p>\n        <p>Hi [Name],<\/p>\n        <p>I came across your [piece \/ post \/ thread] on [specific topic] and your point about [specific detail] stood out. It felt different from the usual takes in the space.<\/p>\n        <p>I host [Show Name], a podcast for [audience profile]. Recent guests include [Name 1], [Name 2], and [Name 3].<\/p>\n        <p>I would love a 45-minute conversation around [specific angle]. We record remotely and I handle all editing, so it is low-lift on your side.<\/p>\n        <p>A few time options if it helps:<br>[Date], [time] [timezone]<br>[Date], [time] [timezone]<br>[Date], [time] [timezone]<\/p>\n        <p>Or pick a time here: [scheduling link]<\/p>\n        <p>Thanks,<br>[Your name]<\/p>\n      <\/div>\n\n      <h4 class=\"mp-h4\">One-week follow-up<\/h4>\n\n      <div class=\"mp-template-card\">\n        <span class=\"mp-template-label\">Email Template<\/span>\n        <p><strong>Subject:<\/strong> Re: Guest invite for [Show Name] on [specific topic]<\/p>\n        <p>Hi [Name],<\/p>\n        <p>Just circling back in case this got buried.<\/p>\n        <p>If the timing is not right, no problem at all. Happy to revisit another time, or leave it here.<\/p>\n        <p>[Your name]<\/p>\n      <\/div>\n\n      <h4 class=\"mp-h4\">Booking confirmation and prep<\/h4>\n\n      <div class=\"mp-template-card\">\n        <span class=\"mp-template-label\">Email Template<\/span>\n        <p><strong>Subject:<\/strong> Confirmed: [Show Name] recording on [date]<\/p>\n        <p>Hi [Name],<\/p>\n        <p>Looking forward to our conversation on [date and time].<\/p>\n        <p>Recording link: [Riverside \/ Zoom \/ SquadCast link]<\/p>\n        <p>No special setup needed. A quiet space and whatever headphones you normally use works fine.<\/p>\n        <p>We will loosely cover:<br>[Topic 1]<br>[Topic 2]<br>[Topic 3]<\/p>\n        <p>It will stay conversational. If there is anything you would like to mention (a project, a publication, or anything else), just let me know and I will work it in naturally.<\/p>\n        <p>See you then,<br>[Your name]<\/p>\n      <\/div>\n\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Pro Tip<\/span>\n        <p class=\"mp-p\">Send your follow-up on a Tuesday or Wednesday morning. Response rates for podcast pitches are higher mid-week. Friday follow-ups get missed until Monday, when inboxes are at their most crowded.<\/p>\n        <p class=\"mp-p\">One follow-up only, one week after the initial pitch. A second follow-up drops your acceptance rate and marks you in the guest's inbox as someone who ignores a non-reply.<\/p>\n      <\/div>\n    <\/section>\n\n    <!-- SECTION 6 -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"guests-as-allies\">6. Turn each guest into a long-term referral source<\/h2>\n\n      <p class=\"mp-p\">The booking is the start of the relationship, not the end of it. Hosts who build lasting guest networks treat every recording as an opening, not a transaction. Two actions after the episode goes live drive most of the referral momentum that compounds over 12 to 18 months.<\/p>\n\n      <p class=\"mp-p\">The first is the post-launch email. Send it on the day the episode goes live. Make it genuinely useful: include share assets, clips, and a short testimonial request alongside the referral ask. Guests with a ready-made share kit post more often and drive new listeners back to your show.<\/p>\n\n      <p class=\"mp-p\">The second is light-touch maintenance. Every two to three months, send one short message. The message can be a relevant link, a follow-up question from the episode, or an introduction to another guest. A year of this builds a network of marketing operators who recommend your show because you added value after the recording ended.<\/p>\n\n      <div class=\"mp-callout\">\n        <span class=\"mp-callout-label\">Key Takeaway<\/span>\n        <p class=\"mp-p\">The best guest pipelines are referral networks, not outreach lists. Every guest you treat well after recording becomes a source for the next two or three. Invest more time in the relationship after the episode than you did before it. The compounding effect shows up clearly by month six.<\/p>\n      <\/div>\n\n      <h4 class=\"mp-h4\">Post-launch email<\/h4>\n\n      <div class=\"mp-template-card\">\n        <span class=\"mp-template-label\">Email Template<\/span>\n        <p><strong>Subject:<\/strong> Your episode is live and a small share kit<\/p>\n        <p>Hi [Name],<\/p>\n        <p>The episode is live: [link]<\/p>\n        <p>To make sharing easier, I put together:<br>4 short clips (15 to 60 seconds), branded with your name<br>3 quote cards from key moments in the conversation<br>A draft LinkedIn post you can edit or ignore entirely<br>Folder: [link]<\/p>\n        <p>Two quick things if you are open to it:<br>If anyone in your network would be a strong guest for a future episode, an introduction would be really helpful.<br>If you have 90 seconds, a short testimonial for the show page would mean a lot.<\/p>\n        <p>Really appreciated the conversation.<\/p>\n        <p>[Your name]<\/p>\n      <\/div>\n    <\/section>\n\n    <!-- SECTION 7 -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"track-guest-performance\">7. Which guest types move your download numbers<\/h2>\n\n      <p class=\"mp-p\">Most hosts book guests on instinct and never close the loop with data. The ones who build serious shows treat guest selection as a measurable input, not a creative judgement call. A simple spreadsheet, maintained from episode one and reviewed every 15 to 20 episodes, reveals patterns that instinct consistently misses.<\/p>\n\n      <p class=\"mp-colon-intro\">Track these columns for every episode:<\/p>\n\n      <ul class=\"mp-ul\">\n        <li>Guest name and episode date<\/li>\n        <li>Sub-discipline (SEO, content, paid, brand, lifecycle, partnerships)<\/li>\n        <li>Guest's existing audience size (LinkedIn followers as a working proxy)<\/li>\n        <li>Downloads in the first 30 days<\/li>\n        <li>Social shares from the guest and from your own accounts<\/li>\n        <li>Direct outcomes: newsletter signups, sponsor enquiries, and follow-on guest referrals from this episode<\/li>\n        <li>Would you book this guest again? (yes or no, answered within 48 hours of the episode going live)<\/li>\n      <\/ul>\n\n      <p class=\"mp-p\">After 15 to 20 episodes, patterns emerge that instinct never surfaces. Some sub-disciplines outperform others with your specific audience. Some guest tiers convert better for listener growth than you expected. Use that data to sharpen your filter and return to the seven sourcing methods above with a clearer brief.<\/p>\n\n      <p class=\"mp-p\">Tracking also protects you when episodes fall short. A pattern of underperformance from guests sourced through one method tells you to deprioritise it. When a confirmed guest cancels, your tracking data tells you exactly which guest type to slot in. A <a href=\"https:\/\/www.millionpodcasts.com\/blog\/podcast-episode-ideas-when-your-guest-cancels-last-minute\/\" rel=\"noopener\" target=\"_blank\">backup episode plan<\/a><!-- verify slug before publishing --> makes that swap faster and keeps your publishing schedule on track.<\/p>\n    <\/section>\n\n    <!-- SECTION 8: FAQ (last numbered section) -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"faq\">8. Questions about finding podcast guests, answered<\/h2>\n\n      <p class=\"mp-faq-q\">How do you find podcast guests for a marketing show?<\/p>\n      <p class=\"mp-faq-a\">The seven most reliable sources are podcast databases, LinkedIn content search, and conference speaker rosters. Also check publications, past guest referrals, agency networks, and guest-matching platforms. Start with a podcast database to identify fellow marketing podcast hosts. They are experienced on a microphone, have an audience to bring, and the relationship is naturally reciprocal.<\/p>\n\n      <p class=\"mp-faq-q\">What makes a good marketing podcast guest?<\/p>\n      <p class=\"mp-faq-a\">A good marketing podcast guest owns at least one measurable result they personally led. That means a specific campaign outcome, a documented growth figure, or a named product launch. They publish from experience, not aggregated advice, speak in specifics during prior interviews, and hold a clear, defensible point of view.<\/p>\n\n      <p class=\"mp-faq-q\">How do you reach out to a podcast guest you have never met?<\/p>\n      <p class=\"mp-faq-a\">Send a short email under 200 words. Reference something specific the guest has published and name two or three recent guests. State a clear topic angle and offer three time options or a scheduling link. Follow up once, one week later, with a three-sentence message.<\/p>\n\n      <p class=\"mp-faq-q\">How many guests should a marketing podcast book per month?<\/p>\n      <p class=\"mp-faq-a\">Book two to four guests per month as a starting target, maintaining a four to six week buffer of confirmed recordings. A buffer prevents scheduling gaps when guests need to move. It also gives you time to adjust the calendar based on what your analytics show.<\/p>\n\n      <p class=\"mp-faq-q\">What should you do when a confirmed podcast guest cancels?<\/p>\n      <p class=\"mp-faq-a\">Keep a warm bench of three to five vetted candidates who have expressed interest but are not yet scheduled. When a guest cancels, move the earliest available bench candidate into the slot. If the bench is empty, record a solo episode or a shorter update rather than delaying your publishing schedule.<\/p>\n    <\/section>\n\n    <!-- CONCLUSION (unnumbered, before References) -->\n    <p class=\"mp-p\">If you are under 20 episodes, start with one sourcing method and one vetting rule. Listen to one prior interview before you pitch anyone. Build everything else from there.<\/p>\n\n    <p class=\"mp-p\">If you are past 30 episodes and your guest quality feels inconsistent, the tracking spreadsheet from Section 7 is where to start. In most cases, the pattern is visible in two or three columns. The fix is changing one filter in your sourcing brief, not overhauling the entire process.<\/p>\n\n    <!-- REFERENCES -->\n    <section>\n      <h2 class=\"mp-h2\" id=\"references\">References<\/h2>\n      <hr class=\"mp-references-divider\">\n      <span class=\"mp-ref-item\">MillionPodcasts. (2026). Our Database. <a href=\"https:\/\/www.millionpodcasts.com\/\" rel=\"noopener\" target=\"_blank\">millionpodcasts.com<\/a><\/span>\n    <\/section>\n\n    <button class=\"mp-toc-fab\" type=\"button\" aria-label=\"What This Guide Covers\" aria-expanded=\"false\">\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"8\" y1=\"6\" x2=\"21\" y2=\"6\"\/><line x1=\"8\" y1=\"12\" x2=\"21\" y2=\"12\"\/><line x1=\"8\" y1=\"18\" x2=\"21\" y2=\"18\"\/><line x1=\"3\" y1=\"6\" x2=\"3.01\" y2=\"6\"\/><line x1=\"3\" y1=\"12\" x2=\"3.01\" y2=\"12\"\/><line x1=\"3\" y1=\"18\" x2=\"3.01\" y2=\"18\"\/><\/svg>\n    <\/button>\n\n    <nav class=\"mp-toc mp-toc-fab-panel\" aria-label=\"What This Guide Covers\">\n      <strong class=\"mp-toc-label\">What This Guide Covers:<\/strong>\n      <ol class=\"mp-toc-list\">\n        <li><a href=\"#wrong-guest-costs\">Why booking the wrong marketing guest is so costly<\/a><\/li>\n        <li><a href=\"#define-right-guest\">How do you define the right guest for your show?<\/a><\/li>\n        <li><a href=\"#seven-places-find-guests\">7 places to find podcast guests for your show<\/a><\/li>\n        <li><a href=\"#vetting-checklist\">The 9-point vetting checklist<\/a><\/li>\n        <li><a href=\"#email-templates\">Three email templates that get a yes<\/a><\/li>\n        <li><a href=\"#guests-as-allies\">Turn each guest into a long-term referral source<\/a><\/li>\n        <li><a href=\"#track-guest-performance\">Which guest types move your download numbers<\/a><\/li>\n        <li><a href=\"#faq\">Questions about finding podcast guests, answered<\/a><\/li>\n      <\/ol>\n    <\/nav>\n\n  <\/article>\n<\/div>\n<script>\n(function(){\n  function mpEase(t,b,c,d){t\/=d\/2;if(t<1)return c\/2*t*t+b;t--;return -c\/2*(t*(t-2)-1)+b;}\n  function mpScrollTo(el,dur){var 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