For Businesses
Looking to use podcast guesting as a repeatable growth channel? Learn how to choose shows, measure impact, and turn appearances into leads.
Podcast for Business: Guest, Sponsor, or Launch Your Own?
A founder spent $14,000 and four months launching a company podcast. It had nine listeners by episode six, most of them her own team. Two desks over, a competitor with no show at all was booking demos off guest appearances she landed in an afternoon. Same market. Same budget bracket. Opposite results. The difference was … Read more
How Much Does It Cost to Start a Podcast for Business?
Asking “How much does it cost to start a podcast?” will get you answers anywhere from “almost nothing” to “a lot more than planned,” and both can be true depending on the choices you make. For businesses specifically, the variables differ from a solo creator launching a personal show. You need repeatable audio quality, a … Read more
Podcast Guest Media Kit: Everything You Need to Include Now
You sent your pitch. The host replied and said you sounded like a great fit. Then they asked for your media kit. You forwarded your LinkedIn URL, copied a paragraph from your website, and attached a speaker sheet from a conference you did eight months ago. Then nothing. Here is the part most business owners … Read more
Podcast Guesting vs Starting Your Own Podcast: Which Wins?
You have probably heard both pieces of advice. “Start your own podcast, it builds your brand.” And also: “Just go on other people’s shows, it is faster.” Both are true. Neither one is right for every business at every stage. The comparison matters more than most people give it credit for. Choosing the wrong path … Read more
