For Advertisers

Podcast sponsorship is no longer a channel DTC brands test cautiously as an experiment. Enough of them have run it at scale, and enough performance data now exists, to treat it as a core part of a DTC marketing plan rather than a gamble. This guide is a practical walkthrough of how to run it … Read more

Most podcast ads fail not because the product is wrong for the audience, but because the copy is. A large share of podcast advertisements follow a structure so predictable that listeners can identify the opening of an ad within the first few words and mentally check out before it delivers any message at all. A … Read more

Podcast ads rarely work because a brand picked the “right” genre. They work because the host can make the product feel authentic to the people already listening. Some of the best podcast advertising examples come from placements that look mismatched on paper, yet outperform safer choices because the audience fit, delivery style, and host credibility … Read more